POS Catalina Marketing Corp

Catalina Marketing Announces Dates for FY2005 Q4 Earnings Release and 2005 Investor Conference ST. PETERSBURG, Fla., April 25 /PRNewswire-FirstCall/ -- Catalina Marketing Corporation (NYSE:POS) today announced that it will host a webcast on Wednesday, May 18, 2005 at 10:00 a.m. EDT to discuss the financial results for its fiscal 2005 fourth quarter. The webcast may be accessed at http://www.corporate-/ ir.net/ireye/ir_site.zhtml?ticker=POS&script=1010&item_id=1056457 and will be available for replay from Wednesday, May 18, 2005 through Thursday, June 16, 2005. Catalina also announced that it will host a 2005 investor conference on May 25 and May 26, 2005. The conference will address key accomplishments for fiscal 2005 and the company's future growth initiatives, and will allow the Catalina management team to showcase the individual business segments. The audio portion of the investor conference, and the graphics presented, will be webcast live over the Internet. The URL for the investor conference webcast will be provided in the FY2005 Q4 earnings release on May 18, 2005. Based in St. Petersburg, FL, Catalina Marketing Corporation (http://www.catalinamarketing.com/ ) was founded 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer. Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client relationships, the timing of the completion of the company's future SEC filings, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative lawsuits. DATASOURCE: Catalina Marketing Corporation CONTACT: Investors, Rick Frier, Executive Vice President, Finance & Accounting, +1-727-579-5147; or Joanne Freiberger, Vice President, Finance, +1-727-579-5116; or Media, Michelle Bauer, Executive Director, Corporate Communications, +1-727-579-5129, all of Catalina Marketing Corporation Web site: http://www.catalinamarketing.com/

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