POS Catalina Marketing Corp

Catalina Marketing Corporation and Walgreens Announce Chain Wide Launch of Catalina Marketing Network(R) ST. PETERSBURG, Fla., May 2 /PRNewswire-FirstCall/ -- Catalina Marketing Corporation (NYSE:POS), the global leader in behavior-based marketing across multiple industries, today announced that it has signed an agreement with Walgreens to install the Catalina Marketing Network(R), the Company's consumer checkout communication system, at the front checkout counters in the drugstore chain's 4700-plus United States stores. The system will deliver relevant manufacturer communications to Walgreens customers. Catalina Marketing anticipates that the installation of the Walgreen stores will be completed during fiscal year 2006. "We're looking forward to a very successful rollout with Walgreens," said L. Dick Buell, chief executive officer of Catalina Marketing Corporation. "By installing the Catalina Marketing Network(R) chain-wide, Walgreens will realize greater returns on their marketing investments -- motivating repeat visits, increasing purchases, building loyalty, and generating trial of new products and services." The addition of the nation's largest drugstore chain extends considerably the consumer reach opportunities across Catalina Marketing's syndicated network. With the Walgreens installation, Catalina is significantly increasing its potential to communicate with consumers purchasing products in such categories as beauty care, personal care and over-the-counter medicines. Companies that manufacture and market products sold in the drug class of trade can take advantage of the expanded consumer checkout communication system to reach the right consumer at the right time with the right message -- wherever and whenever their products are sold. The deal with Walgreens is the second between the two companies. Catalina Health Resource, a division of Catalina Marketing Corporation, signed an agreement with Walgreens in 1999. Catalina Health Resource distributes PatientLink(TM), a customized patient education sheet, with each prescription dispensed in Walgreens' pharmacies. PatientLink(TM) provides meaningful health information, educating patients about their medical prescriptions, improving prescription compliance, and encouraging patients to discuss therapy options with their healthcare professionals. About Catalina Marketing Corporation Based in St. Petersburg, Fla., Catalina Marketing Corporation (http://www.catalinamarketing.com/) was founded over 20 years ago on the concept that targeted communications, based on actual purchase behavior, would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer. About Walgreen Co. Walgreen Co. is the nation's largest drugstore chain with fiscal 2004 sales of $37.5 billion. The company operates 4,761 stores in 45 states and Puerto Rico. Walgreens also provides additional services to pharmacy patients and prescription drug plans through Walgreens Health Initiatives (a pharmacy benefits manager), Walgreens Mail Service, Walgreens Specialty Pharmacy and Walgreens Home Care. Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client relationships, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative lawsuits. DATASOURCE: Catalina Marketing Corporation CONTACT: investors, Rick Frier, Executive Vice President, Finance, 727- 579-5307, or Joanne Freiberger, Vice President, Finance, 727-579-5116, or media, Michelle Bauer, Executive Director, Corporate Marketing, 727-579-5129, all of Catalina Marketing Corporation Web site: http://www.catalinamarketing.com/

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