POS Catalina Marketing Corp

Netezza Corporation today announced that Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing across multiple industries, has deployed the Netezza Performance Server(R) (NPS(R)) system to analyze growing data volumes captured by its Retail Direct Online Interactive (RDOLi) data management service. The NPS system allows Catalina Marketing to quickly store and access more than 350 billion market basket records collected from the Catalina Marketing Network(R), which is installed in 17,500 retail locations nationwide. To keep pace with approximately 20 terabytes of customer data being generated by its retail clients, Catalina Marketing selected the NPS data warehouse appliance to replace its legacy data warehouse environment. By analyzing customer data collected through its network, Catalina Marketing provides retail organizations with marketing services and insights based on the purchasing behavior of consumers. As a result, Catalina's clients are able to offer more effective promotional communications, incentives and loyalty programs to their customers. Deploying the NPS system enables Catalina Marketing to substantially increase analytic query performance at a lower total cost of ownership, while offering customers a more detailed and historical view of their data. Now, Catalina can accommodate 70 times more queries on five times the data using the same Business Intelligence applications previously utilized by the company without incurring additional operational costs. The NPS system also allows Catalina Marketing's RDOLi data management service to accommodate a greater number of end users, who access the system to perform queries and reporting. "By taking control of our database service, Netezza is helping us provide our customers with the best possible service," said Eric Williams, Catalina Marketing Chief Information Officer. "The NPS system allows us to substantially improve database performance." "Catalina Marketing has one of the largest, actively queried databases in the world," said Jit Saxena, CEO and co-founder, Netezza Corp. "By selecting the Netezza Performance Server data warehouse appliance, Catalina Marketing can utilize a powerful system that delivers faster, more efficient results in minutes rather than hours or even days. These performance gains offer Catalina Marketing a competitive advantage with the ability to respond quickly to customer demand." The Netezza Performance Server system is the market-leading data warehouse appliance, built specifically to analyze terabytes of detailed data 10 to 50 times faster than existing data warehouse options, at half the cost. The NPS system stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across the organization. Customers who have recognized the performance benefits of Netezza's approach include Ahold USA, Amazon.com, Cingular Wireless, CNET Networks, Epsilon, Neiman Marcus, Orange UK, Premier, Inc., Shoppers Drug Mart Corporation and The TJX Companies. About Netezza Corporation Netezza is the market-leading provider of enterprise-class data warehouse appliances that deliver breakthrough performance and ease-of-use at a fraction of the cost of traditional data warehouses. The Netezza Performance Server system enables Fortune 1000 customers with terabytes of dynamic, detailed data to dramatically simplify even the most complex Business Intelligence (BI) initiatives. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 50 times the performance at half the cost of existing systems. Founded in 2000 and based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. The Company has raised more than $68M from leading venture capital firms, including Matrix Partners, Charles River Ventures, Battery Ventures, Orange Ventures, Sequoia Capital and Meritech Capital Partners. For more information about Netezza, please visit www.netezza.com. About Catalina Marketing Corporation Based in St. Petersburg, FL, Catalina Marketing Corporation (www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.