Catalina Marketing Announces Color Printer Rollout
January 12 2006 - 6:00AM
Business Wire
Catalina Marketing Corporation (NYSE:POS), the global leader in
behavior-based marketing across multiple industries, today
announced the upcoming rollout of its new full-color printers, to
be located in Catalina retail partner stores nationwide. The
groundbreaking new technology will allow both retailers and
consumer goods manufacturers to deliver dynamic, full-color
messages with appealing product images to distinct target consumer
segments, improving the efficiency of in-store promotions and
brand-building efforts. The technology will be supplied and
supported as part of a multi-year agreement with Epson America. "We
look forward to great success with our full-color and graphics
communications initiative," said Dick Buell, chief executive
officer of Catalina Marketing Corporation. "Color graphics and
imaging capabilities are the next generation for Catalina's
behavior-based consumer communication strategy. We believe this
rollout will further improve both the impact and the effectiveness
of our targeted messaging; it will enable new product introduction,
business and brand development opportunities for our manufacturer
clients and retail partners; and it will position Catalina
Marketing well for long-term growth." The new, full-color and
full-graphics communications will expand Catalina's current thermal
black and white printing capability, which has been the cornerstone
of Catalina's behavior-based targeted marketing program for more
than 22 years. The initial rollout is scheduled to begin in mid
2006 and is expected to be completed in late 2007. Approximately
3.7 billion promotions are printed by Catalina in retailers
throughout the United States annually, reaching more than 230
million shoppers on a weekly basis. "We have had a strong,
long-standing partnership with Catalina," said Bud Weist, vice
president of sales and marketing, Epson System Device Group. "We
are confident that Catalina's new full-color solution will
dramatically enhance its retail in-store marketing communications,
while ensuring more successful in-store promotions for Catalina's
customers." About Catalina Marketing Corporation Based in St.
Petersburg, Fla., Catalina Marketing Corporation,
http://www.catalinamarketing.com, was founded over 20 years ago
based on the premise that targeting communications based on actual
purchase behavior would generate more effective consumer response.
Today, Catalina Marketing combines unparalleled insight into
consumer behavior with dynamic consumer access. This combination of
insight and access provides marketers with the ability to execute
behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina
Marketing offers an array of behavior-based promotional messaging,
loyalty programs and direct-to-patient information. Personally
identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, are never
sold or provided to any outside party without the express
permission of the consumer. About Epson Epson offers an extensive
array of POS printers and transaction terminals for the retail,
hospitality, supermarket and banking markets. Founded in 1975,
Epson America, Inc. is the U.S. affiliate of Japan-based Seiko
Epson Corporation, a global manufacturer and supplier of
high-quality technology products that meet customer demands for
increased functionality, compactness, systems integration and
energy efficiency. Epson America, Inc. is headquartered in Long
Beach, California. For more information, please visit
http://www.pos.epson.com. Certain statements in the preceding
paragraphs are forward-looking, and actual results may differ
materially. Statements not based on historic facts involve risks
and uncertainties, including, but not limited to, potential
complications, hardware and software issues and delays related to
the schedule, installation and operation of color printers, the
effectiveness of color printers to increase sales and redemption
rates or provide a more effective advertising medium, the changing
market for promotional activities, especially as it relates to
policies and programs of packaged goods and pharmaceutical
manufacturers and retailers, government and regulatory statutes,
rules, regulations and policies, the effect of economic and
competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of
installation of the company's store network including as it relates
to the installation of color printers in existing and future retail
channels, the success of new services and businesses and the pace
of their implementation, the company's ability to maintain
favorable client and retailer relationships, the outcome and impact
of an ongoing SEC investigation into certain of the company's prior
fiscal years, and the outcome and impact of the pending shareholder
class action and derivative lawsuits.
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