Catalina Marketing Refines Focus On Proprietary Business Strategies
November 24 2003 - 9:11AM
PR Newswire (US)
Catalina Marketing Refines Focus On Proprietary Business Strategies
ST. PETERSBURG, Fla., Nov. 24 /PRNewswire-FirstCall/ -- Catalina
Marketing Corporation today announced plans to reorganize the
company to focus on businesses which maximize its proprietary and
strategic advantages. Specifically, Catalina said it will realign
and restructure its domestic and international businesses to focus
primarily on point-of-sale applications within the consumer
packaged goods, retail and pharmaceutical industries. The company
believes these businesses will provide profit, cash flow and growth
opportunities. The decision to focus on this business strategy is
the result of an assessment initiated by Catalina Marketing's Board
of Directors and Michael R. O'Brien, Catalina Marketing's interim
chief executive officer. Mr. O'Brien said, "As we have conducted an
overall assessment of the business and its potential, it has become
clear that our best opportunities to generate long- term value are
in Catalina's proprietary products and services. These areas
require Catalina's complete focus and energy at the present time."
The company said it plans to examine strategic alternatives for
other units of its business, including its direct mail division,
Catalina Marketing Direct Marketing Services, its custom research
division, Catalina Marketing Research Solutions and Pacific Media,
a Tokyo-based outdoor advertising business. The alternatives to be
considered include the possible sale or divestiture of these units.
In connection with the reorganization, Catalina has accepted the
resignation of Patricia A. Melanson, group president, and is in the
process of reorganizing the reporting structure of its executive
management to better reflect the company's renewed focus. Based in
St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based
on the premise that targeting communications based on actual
purchase behavior would generate more effective consumer response.
Today, Catalina Marketing combines unparalleled insight into
consumer behavior with dynamic consumer access. This combination of
insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right
consumer receives the right message at exactly the right time.
Catalina Marketing offers an array of behavior-based promotional
messaging, loyalty programs and direct to patient information.
Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research
programs, are never sold or given to any outside party without the
express permission of the consumer. Certain statements in the
preceding paragraphs are forward looking, and actual results may
differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods and
pharmaceutical manufacturers for the issuance of certain product
coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of
installation of the company's store network, the policies and
programs of the company's retail partners, the success of new
services and businesses and the pace of their implementation, and
the company's ability to maintain favorable client relationships.
DATASOURCE: Catalina Marketing Corporation CONTACT: Investors,
Christopher W. Wolf, Executive Vice President and Chief Financial
Officer, +1-727-579-5218, or Joanne Freiberger, Vice President,
Finance, +1-727-579-5116, or Media, Susan Gear, Executive Director,
Marketing, +1-727-579-5452, all of Catalina Marketing Corporation
Web site: http://www.catalinamarketing.com/
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