Catalina Health Resource Names Craig Scott As President
February 09 2004 - 9:14AM
PR Newswire (US)
Catalina Health Resource Names Craig Scott As President ST.
PETERSBURG, Fla., Feb. 9 /PRNewswire-FirstCall/ -- Catalina
Marketing Corporation today announced that it has appointed Mr.
Craig Scott as president of its healthcare division, Catalina
Health Resource. Mr. Scott will be responsible for all of the
day-to-day operations of Catalina Health Resource reporting
directly to Sue Klug, group president of Catalina Marketing
Corporation. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040209/FLM010 ) Mr. Scott
most recently served as a company group chairman of Nelson
Communications Worldwide, now part of Publicis Healthcare
Communications Group, where he started and guided the growth of
several subsidiaries. Additionally, Mr. Scott managed theglobal
coordination of the Company's European healthcare agencies with
their United States agency affiliates. Before the acquisition of
Nelson Communications by the Paris-based Publicis Groupe S.A., Mr.
Scott founded and held the position of president and chief
executive officer of Bienestar LCG Communications Inc., the first
dedicated Hispanic healthcare agency in the United States. He
recently merged this business with a sister company to form a "top
ten" US Hispanic communications agency. Mr. Scott also founded and
led HealthCall Network LLC, a healthcare event marketing company.
Prior to joining Nelson Communications, Mr. Scott held a variety of
marketing positions during his 13-year-tenure with Johnson &
Johnson, most recently as the vice president of marketing for
Vistakon. In that role, Mr. Scott executed the global launch of
ACUVUE(R) disposable contact lenses. "A 20-year veteran in the
healthcare marketing industry, Mr. Scott brings a great deal of
expertise and value to Catalina Health Resource. We are excited to
have him join our management team, and are confident that he will
be an invaluable asset to the business," said Sue Klug. "Mr.
Scott's diverse background and proven leadership capabilities will
be instrumental in driving the Catalina Health Resource business
forward." Mr. Scott earned a master's degree in business
administration from The Wharton School of Business at the
University of Pennsylvania after obtaining a bachelor's degree in
semiotics from Brown University. Catalina Health Resource is the
healthcare subsidiary of Catalina Marketing Corporation. Catalina
Health Resource is the nation's leading provider of customized,
meaningful health information. Catalina Health Resource delivers
information when and where patients need it most through a variety
of products and services available at retail pharmacies and at
home. Catalina Health Resource helps connect patients and
pharmacists, and works to improve patient health by encouraging
communication and facilitating on-going health education. The
company maintains and ensures rigorous privacy and confidentiality
policies. To learn more, visit
http://www.catalinahealthresource.com/. Based in St. Petersburg,
FL., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded 20 years ago based
on the premise that targeting communications based on actual
purchase behavior would generate more effective consumer response.
Today, Catalina Marketing combines unparalleled insight into
consumer behavior with dynamic consumer access. This combination of
insight and access provides marketers with the ability to execute
behavior- based marketing programs, ensuring that the right
consumer receives the right message at exactly the right time.
Catalina Marketing offers an array of behavior-based promotional
messaging, loyalty programs and direct to patient information.
Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research
programs,are never sold or given to any outside party without the
express permission of the consumer. Certain statements in the
preceding paragraphs are forward-looking, and actual results may
differ materially. Statements not based on historic facts involve
risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods manufacturers
for the issuance of certain product coupons, the effect of economic
and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network, the
success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable
client relationships.
http://www.newscom.com/cgi-bin/prnh/20040209/FLM010
http://photoarchive.ap.org/ DATASOURCE: Catalina Marketing
Corporation CONTACT: Rachel Keener, Catalina MarketingCorporation,
+1-727-579-5224, or Web site: http://www.catalinamarketing.com/
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