POS Catalina Marketing Corp

Catalina Marketing Announces CVS to Discontinue Participation in the Health Resource Pharmacy Network ST. PETERSBURG, Fla., April 8 /PRNewswire-FirstCall/ -- Catalina Marketing Corporation today announced CVS has discontinued participation in the Health Resource retail pharmacy network. The decision reflects shifting priorities within the CVS organization at the current time. "It is unfortunate that CVS' corporate priorities necessitate that they leave our network at this time. However, our national retail pharmacy network remains strong and Catalina Health Resource is positioned for future growth," said Craig Scott, president of Catalina Health Resource. Based in St. Petersburg, FL, Catalina Marketing Corporation (http://www.catalinamarketing.com/) was founded 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior- based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct to patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer. Certain statements in the preceding paragraphs are forward looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods manufacturers for the issuance of certain product coupons, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network, the success of new services and businesses and the pace of theirimplementation, the company's ability to maintain favorable client relationships, the timing of completion of the company's audits, the nature and extent of any changes to the company's audits and reaudits, the outcome and impact of the ongoing SEC investigation, the outcome of the resolution of the other reportable events disclosed in the company's Form 8-K dated August 20, 2003, and the outcome and impact of the pending shareholder class action. DATASOURCE: Catalina Marketing Corporation CONTACT: Investors, Christopher W. Wolf, Chief Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or Media, Susan Gear, Executive Director, Marketing, +1-727-579-5452, all of Catalina Web site: http://www.catalinamarketing.com/

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