Encouraged by student response to Fall semester AI beta,
Pearson takes next step to evolve its product
offering
HOBOKEN,
N.J., Dec. 14, 2023 /PRNewswire/ -- As students
wrap up the fall semester, Pearson (FTSE: PSON.L) today announced
plans to expand the availability of its generative AI beta to
millions of students in leading math, science and business titles.
This summer, Pearson became the first major higher education
publisher to integrate generative AI study tools into its
proprietary academic content.
"Students and faculty have told us they are looking for AI tools
that are aligned with the Pearson content they trust and already
use. We know they want these tools to help them earn higher grades,
save time, and master key concepts," said David Kokorowski, SVP and Chief Product Officer
Higher Education. "To meet these
needs and provide a more frictionless learning experience, we
embedded generative AI study tools into Pearson's market leading
content. We're encouraged by how students engaged with the
technology, and we're excited to expand and further study how these
tools are benefiting students and faculty
alike."
Pearson's current beta will expand to dozens more MyLab and
Mastering titles by Fall semester 2024. MyLab and Mastering is an
interactive platform backed by content from Pearson authors that
allows instructors to scale teaching excellence. The platform, with
integrated eTextbook, allows instructors to design their course,
assign homework and assessments, and monitor student progress in
real time.
The tens of thousands of students that used Pearson's beta AI
study tools this fall showed strong levels of engagement and
provided positive feedback. Students who used the AI tools spent
more time in their courseware and 75% of users said the tools were
'helpful' or 'very helpful' for their studies. In addition, a
recent nationally representative survey of college students
conducted by Pearson and Morning Consult showed that students trust
generative AI tools created by education companies more than other
tech companies to help them learn with AI, with 62% trusting
education companies.
Pearson's Tro Chemistry, A Molecular Approach 6th
Edition, which features the AI study tool in its Mastering and
eTextbook, has experienced strong AI engagement this semester, with
more than 60,000 AI conversations in Mastering to help students
understand homework concepts. Dr. Nivaldo Tro, author and faculty member at
Santa Barbara City College said,
"Pearson materials are known for their quality and the addition of
the AI study tools enhances the learning and teaching experiences
for both students and instructors. I'm encouraged by how Pearson is
taking a responsible approach to putting this technology together
with content to help students learn difficult
concepts."
Focused on delivering strong customer experiences, Pearson has
been listening to and acting on feedback from students,
instructors, subject matter experts and learning designers to
improve AI experiences in real time, including adjusting tonality
to meet student prompts, incorporating positive language to
encourage students to succeed, and adjusting the visual
presentation of the technology. These data-based improvements will
continue as Pearson evolves to include more features for educators
and students.
Pearson believes that generative AI can benefit teaching and
learning in many different settings and recently announced a beta
of generative AI tools for English language learning. Pearson is
committed to investing in the responsible application of AI towards
product innovation and operational excellence that will help
learners learn and help educators
teach.
About Pearson
At Pearson, our purpose is simple: to add life to a lifetime of
learning. We believe that every learning opportunity is a chance
for a personal breakthrough. That's why our c. 20,000 Pearson
employees are committed to creating vibrant and enriching learning
experiences designed for real-life impact. We are the world's
leading learning company, serving customers in nearly 200 countries
with digital content, assessments, qualifications, and data. For
us, learning isn't just what we do. It's who we are. Visit us at
pearsonplc.com.
Media Contact
Dan.Nelson@Pearson.com
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SOURCE Pearson