Pure Storage Platform central to AI projects,
and supports 10x faster content production and delivery
SANTA
CLARA, Calif., Oct. 29,
2024 /PRNewswire/ -- Pure Storage® (NYSE: PSTG),
the IT pioneer that delivers the world's most advanced data storage
technologies and services, has announced the modernization of the
IT infrastructure of AC Milan, one of the world's leading and most
historic football clubs.
Customer Challenge:
AC Milan, a giant in world football with a global
fanbase, recognized the potential of technology to help the club
achieve two strategic goals – delivering the best fan experience
possible through online content, and providing the team with data
and AI to enhance club performance.
At the center of AC Milan's fan engagement is its Media House,
through which video and social content is produced and delivered.
It also supplies critical data to the club's training center. Total
number of employees and output had risen at the Media House over a
three-year period and as a result, unstructured data volumes had
also dramatically increased. Siloed teams, together with a legacy
data storage system that was incapable of operating efficiently,
posed significant barriers to progress.
Customer Impact:
By adopting the Pure Storage
Platform, AC Milan gained a powerful, efficient, and secure storage
infrastructure that has underpinned its technology transformation
initiative. Benefits include:
- Fast and Reliable, Low Latency Data Storage: With the
Pure Storage Platform, AC Milan can now manage large volumes of
unstructured data across multiple sites with very low latency,
resulting in major productivity improvements. The Media House team
now benefits from 10x faster content production and delivery. This
has helped AC Milan reach over 500 million global fans through
enhanced digital experiences.
- Enhanced Data Security and Ransomware Protection: AC
Milan recognises the importance of
data resilience, deploying Pure Storage ActiveDRTM to
achieve near zero Recovery Time Objective (RTO) and Recovery Point
Objective (RPO) metrics. Additionally, Pure Storage
SafeModeTM Snapshots take copies of data which, in the
event of a cyber attack, can't be deleted, modified, or encrypted,
mitigating the impact of a ransomware attack.
- A Platform for Cutting-Edge AI Innovation: Video footage
of training sessions, stored on the Pure Storage Platform, can be
analyzed using AI, together with player data captured via sensors
with the aim of improving performance. Additionally, AC Milan is
developing a data lake composed of players' medical and performance
data with the same goal.
Executive Insight:
"Our team's mission is to support
the Club and the business across all departments so that we're
achieving excellence on and off the pitch. Pure helped AC Milan
modernize our Media House so that content can be delivered across
multiple platforms in one tenth of the time that it used to take.
The project has been a great success and has marked a new step in
our ongoing evolution into a media company." - Maurizio Bonomi, Information Technology
Director, AC Milan
"We're thrilled to support AC Milan in its mission to transform
the way it connects with fans, and its highly innovative use of AI
to improve all-round player performance. The club's legacy storage
couldn't keep up with its modern, innovative data demands. AC
Milan's Pure Storage platform
meets their complex needs. These are cutting-edge initiatives that
showcase how the delivery of real time content and AI can benefit
football clubs and the welfare of their players." - Joao Silva, VP EMEA & Latin America, Pure Storage
Learn More:
Case Study: Pure Storage Helps AC Milan Innovate On and Off the
Pitch Case Study
About Pure Storage
Pure Storage (NYSE: PSTG) delivers
the industry's most advanced data storage platform to store,
manage, and protect the world's data at any scale. With Pure
Storage, organisations have ultimate simplicity and flexibility,
saving time, money, and energy. From AI to archive, Pure Storage
delivers a cloud experience with one unified Storage as-a-Service
platform across on premises, cloud, and hosted environments. Our
platform is built on our Evergreen architecture that evolves with
your business – always getting newer and better with zero planned
downtime, guaranteed. Our customers are actively increasing their
capacity and processing power while significantly reducing their
carbon and energy footprint. It's easy to fall in love with Pure
Storage, as evidenced by the highest Net Promoter Score in the
industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Evergreen//One and the
marks on the Pure Storage Trademark List are trademarks or
registered trademarks of Pure Storage Inc. in the U.S. and/or other
countries. The Trademark List can be found at
purestorage.com/trademarks. Other names may be trademarks of their
respective owners.
Analyst Recognition
A Leader in the 2024 Gartner®
Magic Quadrant™ for Primary Storage Platforms
A Leader in the 2023 Gartner Magic Quadrant for Distributed File
Systems and Object Storage
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SOURCE Pure Storage
