Pulitzer Inc. Reports Ninth-Period Revenue for Four Weeks Ended
September 26, 2004 ST. LOUIS, Oct. 19 /PRNewswire-FirstCall/ --
Pulitzer Inc. (NYSE:PTZ) today announced that revenue increased 4.9
percent for the four-week accounting period ended September 26,
2004 and 5.5 percent for the thirty-nine-week year-to-date period
when compared to the respective 2003 periods. September 2004
advertising revenue in St. Louis and at the 12 Pulitzer Newspapers,
Inc. ("PNI") markets increased 5.2 percent, with increases of 1.7
percent at the St. Louis operations and 14.5 percent at PNI. On a
comparable basis, excluding the results of PNI acquisitions absent
in the comparable periods of 2003 and 2004, total revenue increased
4.4 percent for the four-week period ended September 26, 2004 and
increased 4.7 percent for the thirty-nine-week year-to-date period.
Total comparable advertising revenue increased 4.6 percent for the
four-week period ended September 26, 2004 and increased 5.6 percent
for the thirty-nine-week year-to- date period. Ninth-period 2004
comparable advertising revenue increased 1.7 percent at the St.
Louis operations and 12.3 percent at PNI. Comparable advertising
revenue increased 4.2 percent at the St. Louis operations and 9.2
percent at PNI for the thirty-nine-week year-to-date period. The
principal components of the ninth-period comparable advertising
revenue results for St. Louis and PNI were: -- Comparable retail
advertising revenue, including preprints, increased 10.8 percent.
Comparable retail ROP revenue increased 4.7 percent, principally
due to gains in the specialty stores, grocery, home improvement,
and department store segments, as well as gains in local territory
revenue, which increased 11.9 percent in St. Louis. These gains
were partially offset by weakness in the electronics,
entertainment, and furniture categories. Comparable retail ROP
revenue increased 2.3 percent in St. Louis and increased 9.5
percent at PNI. Comparable retail preprint revenue increased 31.5
percent in St. Louis and 11.5 percent at PNI. -- Comparable
ninth-period national advertising revenue, including preprints,
decreased 21.8 percent versus 2003, principally due to weakness in
the pharmaceutical and travel categories, partially offset by gains
in the telecommunication segment. Comparable national preprint
revenue decreased 41.4 percent for the period and comparable
national ROP revenue decreased 16.7 percent. Comparable national
advertising revenue, including preprints, decreased 22.9 percent in
St. Louis and increased 2.4 percent at PNI. -- Comparable
ninth-period classified revenue increased 4.3 percent versus 2003.
Comparable Classified Advertising Revenue Percentage Change 2004
Versus 2003 Total Pulitzer, including Tucson Tucson Total Newspaper
Newspaper PERIOD 9 St. Louis PNI Pulitzer Agency Agency Help Wanted
3.8% 35.3% 11.1% 14.8% 11.6% Automotive (12.8%) (3.8%) (10.8%)
17.7% (7.8%) Real Estate 5.3% 18.3% 9.2% (2.2%) 8.2% Total
Classified Revenue 0.0% 16.4% 4.3% 6.2% 4.5% Comparable Classified
Advertising Revenue Percentage Change 2004 Versus 2003 Total
Pulitzer, including Tucson Tucson Total Newspaper Newspaper
Year-to-date St. Louis PNI Pulitzer Agency Agency Help Wanted 9.6%
33.6% 15.0% 32.9% 17.1% Automotive 4.8% 2.3% 4.2% 7.9% 4.6% Real
Estate 7.9% 17.4% 10.7% (3.5%) 9.4% Total Classified Revenue 7.3%
16.1% 9.6% 12.6% 9.9% September 2004 revenue associated with the
Company's 50 percent interest in the Tucson Newspaper Agency
("TNI") increased 10.4 percent and total advertising revenue
increased 11.9 percent. TNI retail revenue, including preprints,
increased 14.3 percent with a 6.4 percent increase in retail ROP
and a 38.3 percent increase in retail preprint revenue. Local
territory revenues increased 12.9 percent for the period. TNI
national revenue, including preprints, increased 41.7 percent.
September classified revenue increased 6.2 percent. Pulitzer Inc.,
through various subsidiaries and affiliated entities, is engaged in
newspaper publishing and related new media activities. The
Company's newspaper operations include two major metropolitan
dailies, the St. Louis Post-Dispatch and the Arizona Daily Star in
Tucson, Ariz., and, through its Pulitzer Newspapers, Inc. ("PNI")
subsidiary, 12 other dailies and more than 65 weekly newspapers,
shoppers and niche publications. The PNI dailies are The
Pantagraph, Bloomington, Ill.; The Daily Herald, Provo, Utah; the
Santa Maria Times, Santa Maria, Calif.; The Napa Valley Register,
Napa, Calif.; The World, Coos Bay, Ore.; The Sentinel, Hanford,
Calif.; the Arizona Daily Sun, Flagstaff, Ariz.; The Daily
Chronicle, DeKalb, Ill.; The Garden Island, Lihue, Hawaii; the
Daily Journal, Park Hills, Mo.; The Lompoc Record, Lompoc, Calif.;
and The Daily News, Rhinelander, Wis. The Company's newspaper
operations also include the Suburban Journals of Greater St. Louis,
a group of 38 weekly papers and various niche publications. The
Company's new media and interactive initiatives include
STLtoday.com in St. Louis, azstarnet.com in Tucson, and Web sites
for all of its other dailies. Pulitzer Inc. is the successor to the
company originally founded by Joseph Pulitzer in St. Louis in 1878.
For further information, visit our Web site at
http://www.pulitzerinc.com/. NOTES: Statements in this press
release concerning the Company's business outlook or future
economic performance, anticipated profitability, revenues, expenses
or other financial items, together with other statements that are
not historical facts, are "forward-looking statements" as that term
is defined under the Federal Securities Laws. Forward-looking
statements are subject to risks, uncertainties and other factors
which could cause actual results to differ materially from those
stated in such statements. Such risks, uncertainties and other
factors include, but are not limited to, industry cyclicality, the
seasonal nature of the business, changes in pricing or other
actions by competitors or suppliers (including newsprint), outcome
of labor negotiations, capital or similar requirements, and general
economic conditions, any of which may impact advertising and
circulation revenues and various types of expenses, as well as
other risks detailed in the Company's filings with the Securities
and Exchange Commission. Although the Company believes that the
expectations reflected in "forward-looking statements" are
reasonable, it cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, investors are cautioned
not to place undue reliance on any such "forward-looking
statements," and the Company disclaims any obligation to update the
information contained herein or to publicly announce the result of
any revisions to such "forward-looking statements" to reflect
future events or developments. PULITZER INC. AND SUBSIDIARIES
PERIOD REVENUE AND STATISTICAL REPORT (Revenue in
thousands--Unaudited) Four Four 39 39 Weeks Weeks Weeks Weeks Ended
Ended Ended Ended Sept. Sept. Sept. Sept. 26, 28, 26, 28, 2004 2003
Change 2004 2003 Change (Note 3) (Note 3) Consolidated Operating
Revenue (Note 1): Advertising: Retail $ 9,823 $ 9,300 5.6% $ 88,854
$ 85,000 4.5% National 2,001 2,402 (16.7%) 18,689 20,768 (10.0%)
Classified 10,768 10,267 4.9% 103,383 93,318 10.8% Total 22,592
21,969 2.8% 210,926 199,086 5.9% Preprints 5,429 4,669 16.3% 48,017
44,023 9.1% Total Advertising 28,021 26,638 5.2% 258,943 243,109
6.5% Circulation 6,239 6,142 1.6% 61,119 60,323 1.3% Other 696 536
29.9% 5,456 5,164 5.7% Total $34,956 $33,316 4.9% $325,518 $308,596
5.5% Operating Revenue of Consolidated Subsidiaries: St. Louis
Operations (Note 2): Advertising $19,714 $19,382 1.7% $183,294
$175,986 4.2% Circulation 4,673 4,569 2.3% 45,611 44,746 1.9% Other
331 131 152.7% 1,662 1,200 38.5% Total $24,718 $24,082 2.6%
$230,567 $221,932 3.9% Pulitzer Newspapers, Inc. Advertising $
8,307 $ 7,256 14.5% $ 75,649 $ 67,123 12.7% Circulation 1,566 1,573
(0.4%) 15,508 15,577 (0.4%) Other 365 405 (9.9%) 3,794 3,964 (4.3%)
Total $10,238 $ 9,234 10.9% $ 94,951 $ 86,664 9.6% Operating
Revenue of Unconsolidated Newspaper Joint Venture: Pulitzer's 50%
share of Tucson Newspaper Agency: Advertising $ 3,446 $ 3,079 11.9%
$ 31,927 $ 30,496 4.7% Circulation 841 846 (0.6%) 8,492 8,576
(1.0%) Other 85 35 142.9% 389 348 11.8% Total $ 4,372 $ 3,960 10.4%
$ 40,808 $ 39,420 3.5% Note 1 Year-to-year comparisons are affected
by acquisitions of weekly newspapers, shoppers, and niche
publications within the last 12 months that complement the
Company's newspapers in several markets. On a comparable basis,
excluding the impact of the acquisitions for comparable ownership
periods in each year, advertising and total revenues would have
increased as follows: Four Weeks 39 Weeks Comparable Change
Comparable Change Total Total Pulitzer PNI Pulitzer PNI Advertising
Revenue 4.6% 12.3% 5.6% 9.2% Total Revenue 4.4% 9.1% 4.7% 6.6% Note
2 Includes revenues of the St. Louis Post-Dispatch, Suburban
Journals of Greater St. Louis, St. Louis e-media operations, and
STL Distribution Services. Note 3 Certain reclassifications have
been made to the 2003 financial statements and statistical data to
conform with the presentation made in 2004. PULITZER INC. AND
SUBSIDIARIES PERIOD REVENUE AND STATISTICAL REPORT SELECTED
STATISTICAL INFORMATION Four Four 39 39 Weeks Weeks Weeks Weeks
Ended Ended Ended Ended Sept. Sept. Sept. Sept. 26, 28, 26, 28,
2004 2003 Change 2004 2003 Change (Note 3) (Note 3) Advertising
Linage (in thousands of inches) ST. LOUIS POST-DISPATCH:
Advertising Inches Full run (all zones) Retail 56.3 60.4 (6.8%)
539.0 542.9 (0.7%) National 12.3 15.6 (21.2%) 124.0 142.0 (12.7%)
Classified 80.0 86.2 (7.2%) 744.1 773.5 (3.8%) Total 148.6 162.2
(8.4%) 1,407.1 1,458.4 (3.5%) Part run (Retail/ Classified) 33.6
41.9 (19.8%) 371.9 360.1 3.3% Total Inches 182.2 204.1 (10.7%)
1,779.0 1,818.5 (2.2%) TUCSON NEWSPAPER AGENCY: Star/Citizen
advertising inches Full run (all zones) Retail 108.6 106.4 2.1%
1,055.9 1,093.3 (3.4%) National 5.6 5.9 (5.1%) 52.9 65.5 (19.2%)
Classified 135.8 123.6 9.9% 1,260.6 1,172.1 7.6% Total 250.0 235.9
6.0% 2,369.4 2,330.9 1.7% Part run (Retail/ Classified) (Note 3)
1.8 2.2 (18.2%) 15.7 22.5 (30.2%) Total Inches 251.8 238.1 5.8%
2,385.1 2,353.4 1.3% Circulation (Note 4): Year-to-Date Period
Average Average 2004 2003 Change 2004 2003 Change ST. LOUIS
POST-DISPATCH: Daily 293,789 296,749 (1.0%) 283,362 286,619 (1.1%)
Sunday 462,674 461,852 0.2% 452,626 463,850 (2.4%) COMBINED
PULITZER NEWSPAPERS, INC.: Daily 191,967 190,904 0.6% 189,845
190,324 (0.3%) Sunday 187,598 190,659 (1.6%) 188,609 190,207 (0.8%)
TUCSON NEWSPAPER AGENCY: Star Daily 108,066 101,042 7.0% 104,988
103,068 1.9% Citizen Daily 30,652 32,021 (4.3%) 31,088 33,709
(7.8%) Combined Daily 138,718 133,063 4.2% 136,076 136,777 (0.5%)
Star Sunday 163,095 164,850 (1.1%) 167,904 169,950 (1.2%) Online
Page Views (in thousands) Four Four 39 39 Weeks Weeks Weeks Weeks
Ended Ended Ended Ended Sept. Sept. Sept. Sept. 26, 28, 26, 28,
2004 2003 Change 2004 2003 Change (Note 3) (Note 3) St. Louis
30,938 21,677 42.7% 284,964 180,957 57.5% Combined PNI Web sites
9,222 8,020 15.0% 80,870 66,568 21.5% Combined Tucson Web sites
6,784 6,934 (2.2%) 58,978 59,599 (1.0%) Totals 46,944 36,631 28.2%
424,812 307,124 38.3% Note 4 Year-to-date circulation levels
represent averages (unaudited) for the current ABC annual audit
periods ending September 30 and December 31 for the St. Louis
Post-Dispatch and Tucson Newspaper Agency, respectively.
Year-to-date PNI amounts represent combined averages (unaudited)
for the annual periods ending December 31. DATASOURCE: Pulitzer
Inc. CONTACT: James V. Maloney, Director of Shareholder Relations
of Pulitzer Inc., +1-314-340-8402 Web site:
http://www.pulitzerinc.com/
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