As part of Tommy Hilfiger's vision to create
fashion that Wastes Nothing and Welcomes All, the 360-resale
program is now available to U.S. consumers.
NEW
YORK and OAKLAND,
Calif., Aug. 11, 2022 /PRNewswire/ -- Tommy
Hilfiger, which is owned by PVH Corp. (NYSE: PVH), and thredUP
(NASDAQ: TDUP), one of the largest online resale platforms for
women's and kids' apparel, shoes, and accessories, are pleased to
announce their partnership and introduce the new 360-resale program
allowing U.S.-based consumers the chance to clean out their closets
and shop secondhand. The program is enabled by thredUP's
Resale-as-a-Service® (RaaS®) which delivers scalable, customizable
resale experiences on behalf of some of the world's leading brands
and retailers.
"This partnership is our latest step on our journey to becoming
a fully circular brand," says Esther
Verburg, EVP, Sustainable Business and Innovation, Tommy
Hilfiger Global and PVH Europe. "We're excited to launch this
program with thredUP, which helps us create more value out of our
existing product and connect with our consumers in a new way. The
U.S. market is packed with circular potential, and together with
thredUP, we're hoping to make a long-lasting difference."
Tommy Hilfiger customers in the U.S. can generate a prepaid
shipping label from tommy.thredup.com, fill any shippable box or
bag with women's and kid's items from any brand in their closet,
and TOMMY HILFIGER men's products, and ship it to thredUP
for free. If any of the women's and kid's items (any
brand) are selected for resale and sell or men's items
(TOMMY HILFIGER only) are deemed eligible,
customers receive Tommy Hilfiger shopping credit that can be used
both online and in-store.
"TOMMY HILFIGER is an iconic and timeless brand. The
brand's products are made to withstand the test of time both with
classic designs and durable quality, making resale a natural fit
for the company," said James
Reinhart, CEO of thredUP. "Tommy Hilfiger has made
incredible strides in sustainability through their Waste Nothing
and Welcome All initiatives, and we're honored to power their new
resale program as they continue to make an impact."
This partnership supports the organization's vision to Waste
Nothing and Welcome All, which Tommy Hilfiger aims to be a fully
circular brand by 2030. Joining forces with thredUP offers new
insights and builds on previous initiatives to explore different
circular business models to find a path to scale. The goals of the
program include keeping products in use for longer, lessening the
brand's footprint and closing the loop without compromising the
environment – or style.
Friends and followers of the brand are invited to join the
conversation on social media using #TommyHilfiger and
@TommyHilfiger.
For more information, please visit tommy.thredup.com.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world's most recognized
premium lifestyle brands, uplifting and inspiring consumers since
1985. The brand creates iconic style, which comes alive at the
intersection of the classic and the new, co-created with people who
are shaping culture around the world. TOMMY HILFIGER
celebrates the essence of classic American style with a modern
twist. Tommy Hilfiger offers premium quality and value to consumers
worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of
collections including men's, women's and kids' sportswear, denim,
accessories, and footwear. Tommy Hilfiger has an unwavering
commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were
approximately $9.3 billion in 2021
and the brand is powered by more than 16,000 associates worldwide —
present in 100 countries and more than 2,000 retail stores,
including its largest global flagship store at tommy.com.
PVH acquired Tommy Hilfiger in 2010 and continues to oversee a
focused approach to growing the brand's worldwide relevance,
presence, and long term growth.
About Tommy Hilfiger's Sustainability Journey
TOMMY HILFIGER's vision is to become a brand that Wastes
Nothing and Welcomes All by 2030. In 2020, the organization
announced 24 targets across four pillars, focused on circularity
and inclusivity. These targets serve as a guide to creating more
sustainable products by using organic and recycled materials;
driving innovative processes across supply chains including
lower-impact denim to reduce water and energy use; fostering a
community of inclusion with the Tommy Hilfiger Fashion
Frontier Challenge; and ensuring every Tommy fan has access
to products with Tommy Hilfiger Adaptive, designed to make
dressing easier for adults and children with disabilities. In 2019,
TOMMY HILFIGER became one of the first brands to use 100%
recycled cotton at scale, and in 2020, nearly 60% of its global
collections were made with more sustainably sourced materials — a
number that continues to rise season-over-season. The Tommy for
Life program, which launched in 2020,explores different models
on which pre-loved or damaged product is taken back and resold,
repaired or remixed into completely new items. Furthermore,
recognizing that no one company can change the sustainability
landscape alone, Tommy Hilfiger, as part of PVH Corp., joined
forces with industry partners by signing The Fashion Pact in
August 2019, as well as joining the
Ellen MacArthur Foundation Make Fashion Circular and Jeans Redesign
initiatives in 2020. For further information, visit this
website.
About PVH Corp.
PVH is the growth platform for Calvin
Klein and TOMMY HILFIGER. Through
driving brand strength and relevance, we are connecting our global,
iconic brands closer to where the consumer is going than ever
before, today and with future generations. Guided by our values and
enabled by our scale and global reach, we are driving fashion
forward for good, as one team with one vision and one plan. That's
the Power of Us, that's the Power of PVH+.
About thredUP
thredUP is transforming resale with technology and a mission to
inspire a new generation of consumers to think secondhand first. By
making it easy to buy and sell secondhand, thredUP has become one
of the world's largest online resale platforms for women's and
kids' apparel, shoes and accessories. Sellers love thredUP because
we make it easy to clean out their closets and unlock value for
themselves or for the charity of their choice while doing good for
the planet. Buyers love shopping value, premium and luxury brands
all in one place, at up to 90% off estimated retail price. Our
proprietary operating platform is the foundation for our managed
marketplace and consists of distributed processing infrastructure,
proprietary software and systems and data science expertise. With
thredUP's Resale-as-a-Service, some of the world's leading brands
and retailers are leveraging our platform to deliver customizable,
scalable resale experiences to their customers. thredUP has
processed over 125 million unique secondhand items from 35,000
brands across 100 categories. By extending the life cycle of
clothing, thredUP is changing the way consumers shop and ushering
in a more sustainable future for the fashion industry.
Media Contact: Kayla Wilkinson,
media@thredup.com
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