Tommy Hilfiger Fashion Frontier Challenge Announces Fourth Edition Finalists Ahead of Final Event
January 04 2023 - 7:00AM
Business Wire
Accelerating inclusivity in fashion, five
entrepreneurs will present innovative business ideas to a jury
panel of experts, including Tommy Hilfiger and activist Halima
Aden, for a chance to win €200,000
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is
pleased to announce the five finalists of the 2022 Tommy Hilfiger
Fashion Frontier Challenge, who were carefully selected out of 259
applicants from global startups to scaleups. Expanding on the
brand’s sustainability vision to “Waste Nothing and Welcome All,”
the program’s fourth edition aims to amplify historically
marginalized entrepreneurs, including Black, Indigenous, People of
Color (BIPOC), individuals living with a disability and women, who
are all striving to advance their communities by building a more
inclusive fashion industry.
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Tommy Hilfiger Fashion Frontier Challenge
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Over a multi-step, year-long process, applications were
thoroughly reviewed by internal and external experts based on a
dedicated set of criteria, including potential social impact and
market growth. Last month, the five finalists completed design
sprints with experts from the Tommy Hilfiger global headquarters in
Amsterdam. During this step, each finalist presented their most
pressing business challenge and collaborated with experts to
develop practical solutions over the course of a week. In the
program's final phase, the five finalists will pitch their business
concepts to a jury panel consisting of business and sustainability
leaders, including Mr. Tommy Hilfiger and activist Halima Aden, at
the Tommy Hilfiger Fashion Frontier Challenge finale on February 9,
2023.
“As we move into the fourth edition of the Tommy Hilfiger
Fashion Frontier Challenge, we know that there is still more work
to be done to achieve diverse representation and inclusion in
fashion,” said Tommy Hilfiger. “When we come together in
collaboration, we spark an important catalyst for change – and only
together can we foster this long-lasting impact. We’re committed to
using our platform to give emerging talent a voice so the industry
as a whole can evolve how we think, build and create.”
The five finalists are:
- CARE+WEAR: An innovative healthwear company based in New
York that bridges the gap between fashion and function by creating
adaptive and accessible clothing, recovery bras, patient gowns,
scrubs and more to help every person feel more human while in the
hospital.
- IDA Sports: A British company designing footwear and
soccer cleats specifically for female athletes to enhance their
performance, comfort and safety.
- Koalaa: A British initiative engineering comfortable,
affordable, soft upper limb prosthetics made like clothes for
people of all ages, while offering a community of peer-to-peer
support.
- Tactus: A Dutch-American tech brand developing and
producing smart clothing that translates music into vibrations for
the Deaf community, making music more inclusive to those with
hearing difficulties.
- Moner Bondhu: A startup founded in Bangladesh that
provides accessible and affordable mental health and wellbeing
services through professional counselling, workshops and training
to all, especially garment factory workers, women and youth.
The jurors overseeing the final event are:
- Mr. Tommy Hilfiger, Principal Designer
- Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe
- Halima Aden, Former Model and Activist
- Esther Verburg, EVP, Sustainable Business and Innovation, Tommy
Hilfiger Global and PVH Europe
- Adrian Johnson, Media Entrepreneur, Adjunct Professor of
Entrepreneurship at INSEAD
- Katrin Ley, Managing Director, Fashion for Good
- Yvonne Bajela, Investment Partner and Board Member
A €200,000 award will be divided between the top two winners to
support their ventures, as well as receiving a year-long mentorship
opportunity with Tommy Hilfiger and INSEAD experts, and a place in
an INSEAD course. An additional €15,000 will be awarded to the
finalist who Tommy Hilfiger associates vote as their 'Audience
Favorite.'
"Supporting and working with communities that drive positive
change and innovation within the fashion industry remains one of
our top priorities," said Martijn Hagman, CEO, Tommy Hilfiger
Global and PVH Europe. "Driving change is part of our brand DNA.
With every new edition, the Tommy Hilfiger Fashion Frontier
Challenge reaffirms our commitment to amplifying the work of
incredible entrepreneurs who can play a critical role in our
journey towards creating a better fashion industry."
Tommy Hilfiger’s mission is to become a leading sustainable
designer lifestyle company that “Wastes Nothing and Welcomes All,”
through how it creates its product, manages its operations and
connects with its communities and stakeholders. More information
about Tommy Hilfiger’s sustainability journey, which is powered by
PVH’s Forward Fashion strategy, can be found on
https://global.tommy.com/en_int/about-us-corporate-sustainability.
More information about the Tommy Hilfiger Fashion Frontier
Challenge is available here:
https://responsibility.pvh.com/tommy/fashion-frontier-challenge/.
Friends and followers of the brand are invited to join the
conversation on social media using #TommyHilfiger and
@TommyHilfiger.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium
lifestyle brands, uplifting and inspiring consumers since 1985. The
brand creates iconic style, which comes alive at the intersection
of the classic and the new, co-created with people who are shaping
culture around the world. TOMMY HILFIGER celebrates the essence of
classic American style with a modern twist. Tommy Hilfiger offers
premium quality and value to consumers worldwide under the TOMMY
HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections
including men’s, women’s and kids’ sportswear, denim, accessories,
and footwear. Tommy Hilfiger has an unwavering commitment to
sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were
approximately $9.3 billion in 2021 and the brand is powered by more
than 16,000 associates worldwide — present in 100 countries and
more than 2,000 retail stores, including its largest global
flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010
and continues to oversee a focused approach to growing the brand’s
worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest and most admired fashion
companies, connecting with consumers in over 40 countries. Our
global iconic brands include Calvin Klein and TOMMY HILFIGER. Our
140-year history is built on the strength of our brands, our team
and our commitment to drive fashion forward for good. That’s the
Power of Us. That’s the Power of PVH.
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version on businesswire.com: https://www.businesswire.com/news/home/20230104005107/en/
Silvia Calligher Vice President, Brand Communications
silviacalligher@tommy.com
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