CORRECTING and REPLACING Creep It Simple: Rite Aid Releases DIY Halloween Costume Recipe Cards
October 15 2023 - 3:34PM
Business Wire
Beat the Halloween Hurries by Turning Drug
Store Finds Into Unforgettable Ensembles
Please replace the release dated October 10, 2023, with the
following corrected version due to multiple revisions.
The updated release reads:
CREEP IT SIMPLE: RITE AID RELEASES DIY
HALLOWEEN COSTUME RECIPE CARDS
Beat the Halloween Hurries by Turning Drug
Store Finds Into Unforgettable Ensembles
Each year, Halloween has a way of creeping up, bringing along
the annual fear of finding the perfect costume. This season, Rite
Aid (NYSE: RAD) is taking away that stress with their Costume
Recipe Cards – easy solutions to ensure consumers shine on the
spookiest night of the year.
The neighborhood drug store chain is more than just a popular
destination for Halloween candy and décor. Rite Aid’s aisles
possess all the essentials needed to craft imaginative costumes in
a pinch. Stocked with everyday items that serve as the best
ingredients for last-minute magic without breaking the bank, with a
dash of creativity, Rite Aid is helping consumers transform common
products into unforgettable Halloween ensembles.
Offering several uniquely clever ideas, Rite Aid’s virtual
Costume Recipe Cards provide spooktacular guides on how to DIY
festive fits using items from the aisles of Rite Aid paired with
closet staples, including:
- Cereal Killer – a menace to cereal everywhere, this
costume gives breakfast time a terrifying twist
- Dust Bunny – hop into Halloween with this cute and punny
costume that’s sure to collect acclaim
- Bubble Bath – make a splash on Halloween with this
frothy look
- Party Animal – channel your wild side and become the
center of attention at any gathering with this ferocious,
party-ready ensemble
- Black Eyed Pea – a pun-tastic look that’s impossibly
simple and sure to be a hit
- Queen/King of Hearts – friends will lose their heads
over this imperial ensemble
Yet, costumes aren’t the only thing consumers are waiting until
the last minute for when it comes to Halloween. According to Rite
Aid’s seasonal sales data* shoppers are buying their Halloween
candy later than ever! This time last year, the drug store chain
revealed that Americans are in fact candy procrastinators, with
Halloween Eve being the day most people prepared for upcoming
trick-or-treaters. However, Rite Aid has shockingly uncovered that
last year shoppers pushed the limits of time as Halloween day
became the new most popular day to pick up candy!
“The fall months are such a fun-filled time of year, but can
also be super hectic, which is why we’re making it easier than ever
to celebrate the season by offering a wide variety of seasonal
treats and festive DIY Halloween costume ideas to take the stress
out of planning,” said Jeanniey Walden, SVP, Chief Marketing
Officer, Rite Aid. “At Rite Aid, we provide our customers with a
one-stop-shop solution for all their seasonal needs, giving them
time back in their day to spend it making memories with the people
in their lives who matter most.”
Whether consumers identify as a planner or a procrastinator,
Rite Aid is here to support everyone looking to embrace their
seasonal spirit. To explore all of Rite Aid’s Halloween and Harvest
offerings and tips, visit www.riteaid.com/fall-season-ideas.
About Rite Aid
Rite Aid is a full-service pharmacy that improves health
outcomes. Rite Aid is defining the modern pharmacy by meeting
customer needs with a wide range of vehicles that offer
convenience, including retail and delivery pharmacy, as well as
services offered through our wholly owned subsidiaries, Elixir,
Bartell Drugs and Health Dialog. Elixir, Rite Aid’s pharmacy
benefits and services company, consists of accredited mail and
specialty pharmacies, prescription discount programs and an
industry-leading adjudication platform to offer superior member
experience and cost savings. Health Dialog provides healthcare
coaching and disease management services via live online and phone
health services. Regional chain Bartell Drugs has supported the
health and wellness needs in the Seattle area for more than 130
years. Rite Aid employs more than 6,300 pharmacists and operates
more than 2,200 retail pharmacy locations across 17 states. For
more information, visit www.riteaid.com.
*Methodology: Data is approximate and reflects Rite Aid sales of
bagged candy unity and other items from October 1 – October 31,
2021 and October 1 – October 31, 2022.
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version on businesswire.com: https://www.businesswire.com/news/home/20231010225914/en/
MEDIA: Alicja Wojczyk 717-975-5718 Press@RiteAid.com
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