Rogers becomes title partner of Canada’s PGA TOUR Champions tournament
May 08 2024 - 11:00AM
Rogers Communications announced today it is the title partner of
Canada’s only PGA TOUR Champions tournament in Calgary, formerly
the Shaw Charity Classic, and is kickstarting fundraising for the
event’s charitable arm with a $1 million donation.
“This tournament has made a real impact for
communities, families and children in Alberta,” said Terrie
Tweddle, Chief Brand and Communications Officer, Rogers. “We are
immensely proud to honour the legacy of the Shaw family with the
Rogers Charity Classic and to continue supporting children’s
charities across Alberta.”
The tournament reached a major milestone last year,
raising over $100 million for Alberta charities since its
inception. The fund, rebranded as Rogers Birdies for Kids presented
by AltaLink, supports thousands of youth annually in areas that
include counselling, sports, and family support. Now through the
end of August 2024, donations pledged through Rogers Birdies for
Kids presented by AltaLink to participating charities are matched
up to 50% through the program’s matching pool.
“We’re grateful to Rogers for its commitment to
building on the tournament’s legacy and positively impacting
communities in our province,” said Jim Riddell, Tournament
Chairman, Rogers Charity Classic. “This family-friendly
professional golf tournament is one of the most exciting highlights
of summer in Calgary and more importantly is the difference it will
make for the Alberta charities who support children and their
families throughout the province.”
Tickets are now on sale for the Rogers Charity
Classic that will run from August 16 to 18, 2024. Rogers Charity
Classic offers a variety of different packages for premier
spectator and enhanced viewing and hosting experiences.
“Rogers Charity Classic is one of the premier
events on the PGA TOUR Champions calendar and I always look forward
to coming to Calgary each year to play in front of a Canadian
crowd,” said Mike Weir, Canadian golf legend and Team Rogers
athlete. “I am thrilled to continue being a part of this tournament
alongside Rogers in supporting charities in Alberta.”
In 2023, Rogers completed its historic merger with
Shaw and announced a new five-year sponsorship of the tournament.
This partnership builds on Rogers’ commitment to growing the game
in Canada and building strong communities in Alberta.
About RogersRogers is Canada’s
leading wireless, cable and media company that provides
connectivity and entertainment to Canadian consumers and businesses
across the country. Rogers shares are publicly traded on the
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York
Stock Exchange (NYSE: RCI). For more information, please
visit: rogers.com or investors.rogers.com.
About Rogers Charity Classic
Rogers Charity Classic hosts some of greatest names in golf at the
Canyon Meadows Golf and Country Club in Calgary, Alberta each year.
The field consists of stars from the PGA TOUR Champions who compete
for US $2.4 million in a three-round, 54-hole stroke-play
tournament. Led by a philanthropic Patron Group along with title
partner Rogers Communications, the annual PGA TOUR Champions stop
in Canada showcases Calgary to the world through its broadcast on
the Golf Channel. The Tournament has raised more than $100 million
since inception and helps thousands of Alberta youth annually
through support to youth-based charities. For more information,
please visit https://rogerscharityclassic.com/. Follow
Rogers Charity Classic at facebook.com/rogerscharityclassic
and on X, formerly Twitter.
For more information:Rogers
Communications, media@rci.rogers.com, 1-844-226-1338Rogers Charity
Classic, chris@rogerscharityclassic.com, 403-620-8731
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