From Sea to Your TV, Royal Caribbean International Debuts Commercials Starring Real Guests and Their 'Why Not' Moments
July 13 2009 - 10:29AM
PR Newswire (US)
"Postcards from The Nation of Why Not" Showcase a Cruise Vacation
as it Happens MIAMI, July 13 /PRNewswire-FirstCall/ -- With summer
in full swing and consumers carefully weighing possible vacation
options, Royal Caribbean International is not just asking travelers
"Why Not?" - they are showing them. Beginning July 13, 2009, the
innovative cruise line will film and debut an unprecedented series
of television spots starring real guests enjoying a variety of "Why
Not" experiences onboard Liberty of the Seas during a seven-night
Western Caribbean cruise. Dubbed "Postcards from the Nation of Why
Not," this series of "ship to air" commercials will air in select
markets during the week of July 13, and nationally begin the week
of July 20. From July 13-17, consumers also can visit
http://www.royalcaribbean.com/contest to watch the new daily
commercial spot and enter a daily drawing to win a cruise, and
pursue their very own "Why Not" moments on a Royal Caribbean
vacation. "Postcards from the Nation of Why Not" also can be viewed
at Royal Caribbean's Facebook page at
http://www.facebook.com/RoyalCaribbean. "There really is nobody
that can better express the 'Why Not' philosophy of a Royal
Caribbean cruise vacation than a guest who is experiencing it at
that very moment," said Betsy O'Rourke, senior vice president of
Marketing, Royal Caribbean International. "The content of these TV
spots is real and genuine, and not only illustrates the many types
of people and activities that can be found throughout The Nation of
Why Not, but also showcases the great value of taking a Royal
Caribbean cruise." The "Postcards from the Nation of Why Not"
commercials will mark the first time television viewers on land can
experience an actual cruise while it is happening. On the July
11-18 cruise, a production crew will shoot, edit, deliver and air
these commercials while the ship is still at sea. Using Royal
Caribbean's "Why Not?" brand messaging as the premise, the
commercials will feature a variety of guests either stepping out of
their normal comfort zone to try something new for the first time
or reporting the "News of the Day," recapping events and "Why Not?"
moments that happened on Liberty of the Seas that day. Spots will
be aired within 24 hours of being filmed, giving guests the
extraordinary opportunity to star in their very own commercial and
showcase their vacation to friends and family before they even step
foot back on land. The Nation of Why Not is Royal Caribbean's
current marketing campaign, which highlights the cruise line's
spirit of providing experiences undreamed of on other vacations and
delivering innovative activities that challenge guests'
imagination. As part of the Nation of Why Not, guests (also known
as citizens) have access to do, learn and enjoy activities that are
not readily accessible in day-to-day life or found in one
land-based vacation destination. Royal Caribbean International is a
global cruise brand with 20 ships currently in service and two
under construction. The line also offers unique cruise tour land
packages in Alaska, Canada, Dubai, Europe, and Australia and New
Zealand. For additional information or to make reservations, call
your travel agent, visit http://www.royalcaribbean.com/ or call
(800) ROYAL-CARIBBEAN. Travel professionals should go to
http://www.cruisingpower.com/ or call (800) 327-2056. DATASOURCE:
Royal Caribbean International CONTACT: Harrison Liu,
+1-305-982-2363, , or Tracy Quan, +1-305-539-6577, , both of Royal
Caribbean International Web Site: http://www.royalcaribbean.com/
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