Reynolds and Reynolds Teams with First Advantage CREDCO to Deliver Prospect Leads to Automotive Retailers
October 20 2006 - 10:20AM
PR Newswire (US)
DAYTON, Ohio, Oct. 20 /PRNewswire-FirstCall/ -- The Reynolds and
Reynolds Company (NYSE:REY) and First Advantage CREDCO, a wholly
owned subsidiary of First Advantage Corporation (NASDAQ:FADV), are
teaming to deliver pre- qualified consumer prospect leads to
automobile dealerships in the U.S. With the leads, dealerships can
efficiently target in-market customers and sell more cars. In the
agreement, Reynolds will provide a certified data interface that
offers direct access between its flagship CRM solution, Contact
Management, and CREDCO's Lead Prospector Solutions, a comprehensive
suite of integrated consumer leads for automotive dealers. Reynolds
will also provide a certified data interface to those customer
relationship management (CRM) providers in the Reynolds Certified
Interface (RCI) program. First Advantage CREDCO's Lead Prospector
Solution provides dealers with high-quality consumer prospects from
a broad consumer lead base that includes Internet,
demographically-targeted, bankruptcy and subprime leads. Dealers
can have these leads delivered directly to their Reynolds' Contact
Management application, from a participating CRM vendor solution in
the RCI program or request to have them sent in another manner to
the dealership. This solution enables dealers to focus on showing
cars and closing deals, not generating prospect leads. First
Advantage CREDCO delivers the following category of targeted and
qualified prospect leads: - Lead Prospector Targeted - The targeted
lead generation solution uses predictive and segmentation
technology to deliver prospect leads that enable dealers to target
the right customer with the right promotion at the right time. -
Lead Prospector Bankruptcy - With a proprietary lead collection
system, the CREDCO system can access Chapter 7 bankruptcy
information in a dealer's market, up to 10 days earlier than any
other source. Dealers get the advantage of early notification. -
Lead Prospector Internet - Delivers qualified Internet prospect
leads from multiple Web sites and industry providers, enabling
dealers to follow up with customers and focus on selling cars. -
Lead Prospector Subprime - Connects dealers with pre-qualified and
in- market consumer leads providing a steady stream of car-buying
prospects. "Our expanded relationship with Reynolds enables our
mutual customers to get access to quality consumer leads in an
efficient, secure manner," said Kevin Clements, senior vice
president of corporate development for First Advantage CREDCO.
"With the Reynolds interface and the Lead Prospector Solutions,
dealers can maximize their marketing campaign results and sales
opportunities." Scot Eisenfelder, senior vice president of
Marketing and Strategic Planning and Solutions Management for
Reynolds, said, "Reynolds continually looks for ways to better
serve our customers and this collaboration is an example of that.
We continue to bring innovative products and services to dealers to
help them better and more profitably sell cars and take care of
customers." CRM providers in the Reynolds Certified Interface
program will be able to request the standard interface to CREDCO's
Lead Prospector Solutions. For a list of current Reynolds'
Certified vendors, visit:
http://www.reyrey.com/for_customers/solutions/rci/vendors.asp Since
1991, the two companies have enjoyed a successful business
relationship based on CreditMaster(R), First Advantage CREDCO's
private- labeled credit services brand. CreditMaster can provide
REYNOLDSYSTEM(TM) dealerships with integrated, flexible credit
reporting to help make fast, accurate, reliable delivery decisions.
About Reynolds Reynolds and Reynolds ( http://www.reyrey.com/ ) has
helped automobile dealers sell cars and take care of customers
since 1927. Today, more than 15,000 dealers worldwide rely on
Reynolds to help run their dealerships. In the U.S. and Canada, the
REYNOLDSYSTEM(TM) combines comprehensive solutions, experienced
people and proven practices that drive total dealership performance
through a full range of retail Web and customer relationship
management solutions, e-learning and consulting services,
documents, data management and integration, networking and support
and leasing services. Internationally, Reynolds serves dealers in
more than 35 countries through a broad range of retailing solutions
and consulting services. About First Advantage CREDCO First
Advantage CREDCO, a wholly-owned subsidiary of First Advantage
Corporation, processes millions of consumer transactions annually
and is the leading provider of specialty credit reports and
services to the automotive industry. Additionally, First Advantage
CREDCO provides the automotive industry with comprehensive identity
verification and consumer lead solutions. More information about
the company can be found at http://www.fadvcredco.com/. About First
Advantage Corporation First Advantage Corporation (NASDAQ:FADV)
combines industry expertise with information to create products and
services that organizations worldwide use to make smarter business
decisions. First Advantage is a leading provider of consumer credit
information in the automotive, mortgage and subprime markets;
business credit information in the transportation industry; lead
generation services; motor vehicle record reports; supply chain
security consulting; employment background verifications;
occupational health services; applicant tracking systems;
recruiting solutions; skills and behavioral assessments; business
tax consulting services; insurance fraud, corporate and litigation
investigations; surveillance; computer forensics; electronic
discovery; data recovery; due diligence reporting; resident
screening; property management software; renters insurance and
consumer location services. First Advantage ranks among the top
companies in all of its major business lines. First Advantage is
headquartered in St. Petersburg, Fla., and has more than 4,100
employees in offices throughout the United States and abroad. More
information about First Advantage can be found at
http://www.fadv.com/. DATASOURCE: The Reynolds and Reynolds Company
CONTACT: Mark Feighery of The Reynolds and Reynolds Company,
+1-937-485-8107, or Web site: http://www.reyrey.com/
http://www.reyrey.com/for_customers/solutions/rci/vendors.asp
http://www.fadvcredco.com/ http://www.fadv.com/
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