RH Introduces a Fully Integrated Design Platform With the Launch of RH Interior Design and RH Design Atelier
November 07 2016 - 8:00AM
Business Wire
New Initiative Moves Brand Beyond Creating and Selling Product
to Conceptualizing and Selling Spaces
RH (Restoration Hardware Holdings, Inc. – NYSE: RH) announced
today the introduction of its fully integrated design platform with
the launch of RH Interior Design, a concierge-level program that
inspires customers to imagine the infinite potential of a blank
canvas and make their dream space a reality. To support this
enhanced offering, RH will also unveil interactive RH Design
Ateliers across its entire retail fleet this fall, including more
than 50 markets throughout the United States and Canada.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161107005408/en/
RH Interior Design (Graphic: Business
Wire)
“We believe the most pleasing environments are a reflection of
human design – a study of balance, symmetry and perfect proportions
– that respect the hierarchy and important relationships between
architecture, furniture and décor that create harmony,” said RH
Chairman and CEO Gary Friedman. “It’s a discipline of addition
through subtraction, where less becomes more, and calm is created
through continuity. The result is a holistic design that is strong
yet simple. We subscribe to Leonardo da Vinci's philosophy that,
‘Simplicity is the ultimate sophistication.’”
Mr. Friedman continued, “The evolution of our interior design
services positions RH as a leading interior design firm and
demonstrates how our brand can deliver value that transcends just
creating and selling product, as we move towards conceptualizing
and selling spaces.”
RH Interior Design places clients at the center of the creative
process, working to realize the full potential of their home and
bring their vision to life. Trained in the RH design ethos and
educated in architecture, interior design and the arts, the RH
Design Team helps clients reimagine and reinvent one room or an
entire home, inside and out, to give them the home they hope to
create. From striking landscape design to fine Italian bed linens,
the brand’s entire product assortment is leveraged – allowing for
the creation of harmonious spaces that reflect an intentional
approach to designing the whole space, rather than decorating with
a mix of individual pieces.
To support this unprecedented level of design services, visitors
arriving to RH galleries will discover newly installed RH Design
Ateliers beginning this fall – offering integrated workspaces
inspired by the world’s best architecture and design studios. Here,
guests can work with the RH Interior Design team or their personal
architects and interior designers. A place for collaboration and
ideation, RH Design Ateliers feature access to RH’s vast library of
fabrics, leathers and furniture and lighting finishes. Also
featured will be Ben Soleimani rug showrooms highlighting the
fourth-generation designer’s hand-knotted and hand-woven rugs, as
well as specialized displays for window treatments, bed and bath
linens and bath hardware.
For an appointment or more information, visit the RH Design
Atelier at your local gallery or visit RH.com/InteriorDesign.
About RH
RH (Restoration Hardware Holdings, Inc. - NYSE: RH) is a curator
of design, taste and style in the luxury lifestyle market. The
Company offers collections through its retail galleries, source
books and online at RH.com, RHModern.com and Waterworks.com.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the federal securities laws, including statements
related to the introduction of RH Design Ateliers in RH’s Galleries
including the timing and scope of the roll out in more than 50
markets throughout the United States and Canada, the scope and
presentation of the business offerings and services of RH Design
Atelier, the rugs and other product merchandise in the RH Galleries
and the ability of customers to work with the RH Interior Design
team or a personal architect or interior designer to realize the
potential of a project using the RH Design Atelier or RH Interior
Design services. You can identify forward-looking statements by the
fact that they do not relate strictly to historical or current
facts. We cannot assure you that future developments affecting us
will be those that we have anticipated. Important risks and
uncertainties that could cause actual results to differ materially
from our expectations include, among others, risks related to the
number of new business initiatives we are undertaking; our ability
to introduce new products and merchandise categories that will be
of interest to our customers and to new customers; as well as those
risks and uncertainties disclosed under the sections entitled “Risk
Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in Restoration Hardware
Holdings’ most recently filed Annual Report on Form 10-K filed with
the Securities and Exchange Commission, and similar disclosures in
subsequent reports filed with the SEC, which are available on our
investor relations website at ir.restorationhardware.com and on the
SEC website at www.sec.gov. Any forward-looking statement made by
us in this press release speaks only as of the date on which we
make it. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by any
applicable securities laws.
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version on businesswire.com: http://www.businesswire.com/news/home/20161107005408/en/
RHPress Contact:Katya Sorokko Spencerksorokko@RH.comorInvestor
Relations Contact:Cammeron McLaughlincmclaughlin@RH.com
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