RHD RH Donnelley New

Directory Features New Brand, Features and Children's Artwork Program CARY, N.C., March 20 /PRNewswire-FirstCall/ -- More than 1.82 million copies of the new 2006 AT&T Yellow Pages (formerly SBC Yellow Pages) are currently being delivered to area residents and businesses. (Photo: http://www.newscom.com/cgi-bin/prnh/20060320/CGM012 ) Published by R.H. Donnelley (NYSE:RHD), the newly re-branded Chicago AT&T Yellow Pages directory reflects SBC's recent name change. R.H. Donnelley spokesperson Jennifer Sherron said it is one of the first RHD directories to carry the AT&T Yellow Pages brand. "The transition from SBC Yellow Pages to AT&T Yellow Pages has been a smooth process," Sherron said. "We're excited about the change because we believe customers and residents already identify positively with the AT&T brand." Family of Products Since Reuben H. Donnelley published the first classified directory in Chicago 120 years ago, his company still continues to provide Chicago residents with products to help them find the information they need whenever, wherever and however they want. Accompanying the delivery of the new directory will be the Chicago Plus AT&T Yellow Pages, a portable mini- directory convenient to keep in the car, home office or briefcase. Residents can also search for businesses online at http://www.chicagolandyp.com/ . Community Involvement "Our directories are a part of the community," Sherron said. "With the launch of the new Chicago directory, we're also launching a children's art program called Creative Kids." Creative Kids is a drawing program for children 12 and under that fosters creativity and highlights selected artwork in the Yellow Pages. To participate, area residents visit http://www.rhdforteachers.com/ to download the necessary materials. Using the official forms, children create artwork focusing on their favorite subject at school. Three randomly selected artists will be featured on the first page of the Yellow Pages section in the 2007 Chicago AT&T Yellow Pages. Additional artwork will be published throughout the Yellow Pages as space permits. Entries for the Chicago Creative Kids program will be accepted through Oct. 4. "Creative Kids encourages appreciation of learning through a fun, educational activity," Sherron said. "Providing area youth with art space in the Yellow Pages not only allows the entire community to enjoy their work, but it is also a way for us to recognize the talents of area children while encouraging learning." Directory Features In addition to the new name, the directory offers other new features. A welcome letter from Chicago Mayor Richard M. Daley greets readers and is followed by a new 184-page front-of-book section that contains a wealth of information about things to do and see in Chicago. In addition to a calendar of events and Chicago street maps, it contains a complete Navy Pier Guide, shopping and mall guides, dining and entertainment guide, city and suburban zip codes, CTA & Metra maps, airport maps and museum information. This year the directory cover features a photo highlighting the return of one of Chicago's favorite events, the Tall Ships(R) festival. The event, which will be held August 3 - 9, 2006, is a celebration of the city's rich maritime history. R.H. Donnelley is a sponsor of this year's festival. About R.H. Donnelley R.H. Donnelley ("RHD") is one of the nation's leading Yellow Pages and online local commercial search companies. The company has more than 4,000 employees operating in 28 states across the United States. Every day, consumers rely on the company's more than 600 directories, online city guides, and search websites to find businesses that provide the services they need. RHD's directories, which have a circulation of approximately 73 million, are marketed under three of the industry's most recognized brands: AT&T Yellow Pages (formerly SBC Yellow Pages) in Illinois and Northwest Indiana; Dex(R) and Sprint Yellow Pages(R). R.H. Donnelley's expanding presence on the Internet now includes the Best Red Yellow Pages(R) brand at bestredyp.com(R), in our AT&T Yellow Pages markets at CHICAGOLANDYP.com and local search services through DexOnline(R) at dexonline.com. Visit rhd.com for more information. Contacts: Jennifer Sherron, 919-297-1165 April Reins, 816-512-9414 http://www.newscom.com/cgi-bin/prnh/20060320/CGM012 http://photoarchive.ap.org/ DATASOURCE: R.H. Donnelley CONTACT: Jennifer Sherron, +1-919-297-1165, or April Reins, +1-816-512-9414, both for R.H. Donnelley Web site: http://www.rhdforteachers.com/ http://www.chicagolandyp.com/

Copyright