Business.com Research Uncovers B2B Search Marketing Best Practices
November 13 2007 - 5:00AM
PR Newswire (US)
Insights from over 140 search marketing agencies suggest core
principles and 'toolkit' are similar for B2C and B2B but strategy
must reflect B2B trade characteristics SANTA MONICA, Calif., Nov.
13 /PRNewswire/ -- Business.com, the leading business search
engine, directory and pay-per-click advertising network, today
announced the release of 2008 B2B Search Marketing Strategy Guide:
Advice From the Pros, a free whitepaper that helps B2B marketing
professionals deliver better search marketing ROI. The guide is
based on survey responses from 144 marketing agencies currently
managing paid search and search engine optimization (SEO) efforts
for business-to-business clients. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071113/CLTU067LOGO )
According to respondents, certain B2B trade characteristics -
including the length of the sales cycle, target audience attributes
and search engine dynamics and features - lead to different goals,
strategies and tactical priorities for B2B search marketing. "The
business buying process differs from consumer buying, and search
marketing strategy must adapt to effectively address unique
business marketing challenges," said Ben Hanna, VP, Marketing at
Business.com. "This strategy guide synthesizes best practices from
the front lines to help marketers deliver better results paid
search and SEO results with less effort." Illustrated with expert
quotes and examples the whitepaper covers: - How B2B search
marketing differs from B2C - Top 10 tips for improving B2B paid
search campaigns - Top 10 tips for B2B SEO - B2B search marketing
strategy checklist The whitepaper also includes a comprehensive B2B
search marketing agency directory, including agency services,
location and contact information. The complete whitepaper is
available as a free download from
http://www.business.com/info/b2bsearchstrategy08.asp. About
Business.com Business.com, a wholly owned subsidiary of R.H.
Donnelley Corporation (NYSE:RHD), is the leading business search
engine, directory and pay-per- click advertising network. The
Business.com site helps business decision makers quickly find
whatever they need to manage and grow their businesses, and the
Business.com Network - including premier partners The Wall Street
Journal Online, BusinessWeek, Hoovers, Financial Times,
Internet.com, and more -enables B2B advertisers to reach qualified
buyers wherever they are online. The company also operates
Work.com, a B2B community publishing platform featuring more than
2,400 business how-to guides contributed by business experts.
Business.com was named to the 2006 Inc. 500 and 2007 BtoB Media
Power 50, Los Angeles Business Journal list of Best Places to Work
and Deloitte Technology Fast 500. Business.com Media Contact: Ben
Hanna VP, Marketing 310-586-4340
http://www.newscom.com/cgi-bin/prnh/20071113/CLTU067LOGO
http://photoarchive.ap.org/ DATASOURCE: Business.com CONTACT: Ben
Hanna VP, Marketing of Business.com, +1-310-586-4340, Web site:
http://www.business.com/
http://www.business.com/info/b2bsearchstrategy08.asp
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