Dex Revs the Engines as Sponsor at Rolex 24 at Daytona
January 24 2008 - 8:30AM
PR Newswire (US)
Sponsorship Follows Nationwide Launch of DexKnows.com CARY, N.C.,
Jan. 24 /PRNewswire-FirstCall/ -- After recently driving the
nationwide rollout of DexKnows.com(TM), a comprehensive,
feature-rich local search site, Dex maintained its pole position
today by announcing that it will sponsor the Bullet Racing team at
this weekend's Rolex 24 at Daytona. The team's Porsche GT3 racecar
and team members' helmets and racing suits will prominently display
the logo for DexKnows.com. DexKnows.com, already the leading local
search site in Dex's western markets(1), was recently enhanced by
adding content from Dex's 500+ markets throughout 28 states.
DexKnows.com is fueled by content from Dex's print Yellow Pages
directories, making it easier for users to be able to quickly find
comprehensive information about local businesses. Site features
include comparison shopping, ratings and reviews, itinerary
planning, general business listing information and more. "The Rolex
24 at Daytona is one of the most watched racing events during the
first half of the year and presents a great opportunity for us to
expose more people to our Dex brand," said Maggie Le Beau, chief
marketing officer and senior vice president for R.H. Donnelley,
owner of the Dex brand. "Dex is synonymous with helping people
quickly find detailed information on local businesses in their
area, and we're hoping that it helps Bullet Racing travel fast
during this event." The Bullet Racing team is comprised of four
members, including Dex(R) Local Marketing Consultant Dyrk Van
Zanten Jr. Van Zanten and team will be competing against drivers
from all over the world to see who can complete the most laps
during a 24 hour period. Scheduled to compete at this year's race
are well-known personalities such as NASCAR driver Jimmie Johnson,
Indy car driver and Dancing with the Stars champion Helio
Castroneves, and Grey's Anatomy star Patrick Dempsey. The Rolex 24
at Daytona will take place January 26 - 27 and will be broadcast on
the Fox Sports Network and the SPEED cable network. About Dex Dex
is part of R.H. Donnelley (NYSE:RHD), which connects businesses and
consumers through its portfolio of print and interactive marketing
solutions. Small- and medium-sized businesses look to the company's
experienced team of marketing consultants to help them grow their
businesses and drive sales leads. Consumers depend on the company's
reliable, trusted, local business content to deliver the most
relevant search results when they are seeking local goods and
services. For more information, visit http://www.dexknows.com/ and
http://www.rhd.com/. (1) 14-state area where Dex is the official
print directory for Qwest (comScore, 2007) DATASOURCE: R.H.
Donnelley CONTACT: Peter Larmey of Dex, +1-919-297-1521, Web site:
http://www.rhd.com/ http://www.dexknows.com/
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