Stimulus Checks and Dex - a One-Two Punch in Sparking the Economy
May 16 2008 - 2:00PM
PR Newswire (US)
Dex's Print and Online Directories Help Consumers Increase the
Power of Their Tax Rebate Checks CARY, N.C., May 16
/PRNewswire-FirstCall/ -- Millions of dollars of tax stimulus
checks are hitting mailboxes and recipients are planning ways to
spend their rebates. According to a recent CBS News/New York Times
poll, nearly 70% of taxpayers plan on either spending the money
they receive or use it to pay bills. For consumers seeking places
to spend their money, Dex(R) print Yellow Pages and
DexKnows.com(TM), Dex's online local search site, provide
information on thousands of local businesses, making it easier for
shoppers to make the right choices when it comes to maximizing
their tax refunds. "Dex products were used over a billion times
last year as consumers looked for qualified contractors and other
service providers who best fit their need," said Maggie Le Beau,
senior vice president and chief marketing officer, Dex. "Dex offers
deep content about local businesses, from their specialties and
qualifications to maps, business hours and coupons, equipping
consumers with the information to choose the right local business
for their needs." Yellow Pages remain a vital resource for adults
seeking local businesses. According to a recent Knowledge
Networks/SRI Industry Usage Study, approximately 87 percent of the
U.S. population used the print Yellow Pages in 2007. Yellow Pages
usage -- including print and online searches -- grew to 17.2
billion searches in 2007, up from 16.7 billion in 2006. About Dex
Dex is part of R.H. Donnelley (NYSE:RHD), which connects businesses
and consumers through its portfolio of print and interactive
marketing solutions. Small- and medium-sized businesses look to the
company's experienced team of marketing consultants to help them
grow their businesses and drive sales leads. Consumers depend on
the company's reliable, trusted, local business content to deliver
the most relevant search results when they are seeking local goods
and services. For more information, visit http://www.dexknows.com/
and http://www.rhd.com/. DATASOURCE: R.H. Donnelley CONTACT: Peter
Larmey of Dex, +1-919-297-1521, Web site: http://www.rhd.com/
http://www.dexknows.com/
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