DENVER, May 20, 2021 /PRNewswire/ -- RE/MAX, one of the
world's leading franchisors of real estate brokerage services,
revealed its proprietary First® app has helped affiliates grow
their businesses and uncover new listings in the year since
launching as a RE/MAX product in early 2020.
First, an exclusive offering designed to help RE/MAX agents
spend less time looking for business and more time building it, has
had a significant impact. Some examples:
- RE/MAX agents who used First in 2020 increased their
productivity by 9% on average.1
- First identified over 33,000 listings out of RE/MAX agents'
contacts in 2020.
- RE/MAX agents win an average of eight listings in their first
three months of using First.2
- Agents who use First are on average 50% more productive than
agents who don't.3
First, a North Carolina tech
company acquired by RE/MAX in December
2019, uses machine learning to analyze an agent's friends,
family and acquaintances and identify those most likely to sell
their home in the coming months. In February
2020, RE/MAX made the First app available to U.S. RE/MAX
agents and brokers to help them prioritize their attention on
clients who are most likely to list. From building a better
database to helping agents master follow up, the tool gives
affiliates a competitive edge in identifying new opportunities – an
especially welcomed advantage in the historically low housing
inventory market the U.S. is experiencing.
"First data shows, on average, that agents miss 70% of deals
within their existing network," said Nick Bailey, RE/MAX Chief Customer Officer.
"This tool not only helps agents to avoid missing out on deals
within their own sphere, it also helps mine new opportunities
within their contacts that might not have existed without it. Right
now, we are experiencing historically low inventory levels, and
agents who are successful in this environment are the ones most
able to manufacture new listings. This one tool – which is
exclusive to RE/MAX – helps agents do just that."
Added Bailey, "This industry has low barriers of entry but high
barriers of success. Agents find many benefits when they align with
the RE/MAX brand – and having a tool that identifies clients
most likely to sell is an incomparable advantage."
At RE/MAX, productivity is one of the most important measures of
an agent's success and the First app is one of many premium
offerings of the RE/MAX technology suite to help them reach their
goals. Earlier this year, a prominent industry survey confirmed
RE/MAX leads the nation's largest real estate companies and
franchises in agent productivity. The initial successes of the
First app bring the real estate giant one step closer to becoming
the worldwide leader in real estate technology.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with nearly 140,000 agents in more than 110
countries and territories. Nobody in the world sells more real
estate than RE/MAX®, as measured by residential transaction sides.
RE/MAX was founded in 1973 by Dave and Gail
Liniger, with an innovative, entrepreneurial culture
affording its agents and franchisees the flexibility to operate
their businesses with great independence. RE/MAX agents have lived,
worked and served in their local communities for decades, raising
millions of dollars every year for Children's Miracle Network
Hospitals® and other charities. To learn more about RE/MAX, to
search home listings or find an agent in your community, please
visit www.remax.com. For the latest news about RE/MAX, please visit
news.remax.com.
1
|
2019-2020 comparison
of residential transaction sides for RE/MAX agents who began using
First prior to April 2020.
|
2
|
Average of total
productivity for RE/MAX agents who began using First in 2020,
including some agents who may have had higher than average baseline
productivity prior to use of the First app.
|
3
|
Comparison of
transaction sides for RE/MAX agents using the First app to
transaction sides for RE/MAX agents who are non-users with similar
individual/team relationship composition, within the same RE/MAX
office, March-December 2020. Some agents who use the First
app may have had higher than average baseline productivity prior to
use of the First app than non-users of the app.
|
View original content to download
multimedia:http://www.prnewswire.com/news-releases/new-insights-into-the-first-app-show-it-gives-remax-affiliates-an-edge-in-identifying-new-business-opportunities-301296281.html
SOURCE RE/MAX, LLC