The Classic Sweatshirt is Everyone's Favorite
July 05 2006 - 1:29PM
PR Newswire (US)
ATLANTA, July 5 /PRNewswire/ -- Adam Sandler wrote a song about his
... Billie Jean King wears her favorite purple one when she is
relaxing in the mountains with her family ... Ben Stiller and Vince
Vaughn get them free ... College students go to class and even
sleep in them ... Everybody has one ... It turns 80 this year.
"There really is no other item of clothing quite like it," said
Alex Hodges, vice president of marketing for Russell Athletic, the
inventor of the sweatshirt. "Everyone has a favorite sweatshirt and
associates that sweatshirt with good times and relaxation.
Sweatshirts have long since outgrown just being worn at times when
people sweat. They are now worn as casual clothing, to school and
to work; they are even worn in place of pajamas while sleeping." In
a recently conducted survey of more than 1000 consumers, Russell
Athletic found that 90 percent polled own sweats. Those consumers
also bought new ones in the last 12 months. On average, consumers
own four pullover sweatshirts, two zip-up sweatjackets and two to
three pairs of sweatpants. Males and females can wear the same
shirt and still be in style. The colors may vary but gray is always
a favorite. The sweatshirt is the most unique and ubiquitous
clothing item in history. The sweatshirt can be a billboard. It can
bear the name of a favorite team or show the school colors with
pride. It can announce status in life, such as "Dad." It can tell
where someone has been on vacation or make a political statement.
It can tell the world where a person works or what products the
person likes. A simple statement printed on a sweatshirt can warn
the outside world. "Some do, some don't, I might!" or perhaps
"Virginia is for Lovers" or "These Colors Don't Run," along with
thousands of other slogans which warn people where the sweatshirt
wearer stands on an issue. You can tell a lot about a person's
attitude when they wear a sweatshirt that says "I get more done by
six a.m. than you do all day." Even celebrities who are courted by
pricey designers to show off their latest styles at the Oscars or
Emmys still consider their sweatshirt among their favorite items of
clothing. A day spent in their sweatshirt represents a day
celebrities don't have to worry about every hair being in place,
what designer they are wearing or who they need to remember to
thank in their speech. Even in the heat of the summer, Jessica
Simpson can be seen eating an egg white omelet at a trendy
restaurant with her hair stylist ... wearing a gray hooded
sweatshirt. Husband and wife Ben Affleck and Jennifer Garner are
often spotted in their sweats, usually Red Sox or Harvard themed.
Actress Jada Pinkett Smith loves her sweatshirt because she says,
"It's gangsta." John Belushi in a sweatshirt with just "COLLEGE"
across the front is instantly tied to Bluto Blutarsky, "Animal
House" and kids out to have a good time. The oversized sweatshirt
Jennifer Beals wore hanging off her shoulders evokes eighties icon
Alex Owens, the welder-turned-dancer, and all of her working-class
sex appeal. New England Patriots Coach Bill Belichick is so closely
associated with his sweatshirts that the ones he wears on game days
are sold at charity auctions. "Everyone owns a sweatshirt,"
affirmed Hodges. "The wonderful thing is that it never goes out of
style and works in almost any social situation. What other product
can you name that holds such status in our lives? We are very proud
at Russell Athletic to have invented such a wonderful part of our
culture and to celebrate its 80th birthday this fall." ABOUT
RUSSELL ATHLETIC Russell Athletic serves as the main operating
division and flagship brand of Russell Corporation. Russell
Athletic is dually headquartered in Alexander City, Alabama, and
Atlanta, Georgia, and employs 1,800 people worldwide. For more than
100 years, Russell Athletic has supplied America's athletes and
teams with the latest innovations to help them perform at their
best. This year Russell Athletic will outfit more than 500 Division
I teams and offer more than 200 pieces in its fall 2006 retail line
alone. http://www.russellathletic.com/ ABOUT RUSSELL CORPORATION
Russell Corporation is a leading branded athletic and sporting
goods company marketing athletic apparel, uniforms, footwear and
equipment for a variety of sports, outdoor and fitness activities.
The company's major brands include Russell Athletic(R), JERZEES(R),
Spalding(R), Brooks(R), Huffy Sports(R), Bike(R), Moving
Comfort(R), AAI(R) and Mossy Oak(R). Russell Corporation is dually
headquartered in Alexander City, Alabama, and Atlanta, Georgia, and
employs 15,000 people worldwide. The company's common stock is
listed on the New York Stock Exchange under the symbol RML and its
Web site address is http://www.russellcorp.com/. DATASOURCE:
Russell Athletic CONTACT: Holly Clifford of Hope-Beckham Inc.,
+1-404-636-8200, ext. 231, or , for Russell Athletic Web site:
http://www.russellathletic.com/ http://www.russellcorp.com/
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