Rohm and Haas To Bring Eco-Efficient Solutions To Converflex Exhibition Attendees
March 03 2009 - 4:42PM
Business Wire
Greener, enviro-friendly food packaging is an explosive consumer
trend and an already established goal for many food marketers.
Specialty materials company Rohm and Haas (NYSE:ROH) plans to
address the issue in a broad way as the company unveils news on
technologies and products important to the global converting and
food packaging industry during this year�s Converflex exhibition in
Milan, Italy, from March 24th to 28th. As part of the company�s
�Partners for Change� commitment, customers attending from
throughout Europe, the Middle East and Africa will be exposed for
the first time to valuable information on the sustainability
footprint of Rohm and Haas�s most advanced and unique technologies
and products.
Rohm and Haas is well known as the leading innovator and
producer of water-based laminating and adhesive technologies widely
used by package converters. Several of the company�s advanced
solutions for food packaging converters will be featured during
Converflex. The company�s ROBOND� L adhesive systems, known to
bring real eco-efficiency benefits when compared to solvent-based
materials, are water-based acrylic adhesives that reduce energy
consumption by as much as 50%, lower CO2 emissions by 45%, and
reduce raw materials consumption by as much as 55%, says Michel
Colliot, Rohm and Haas commercial manager for Europe, the Middle
East and Africa (EMEA). �This unique technology brings on
considerable sustainability advantages without sacrifice to
end-product performance. Our technical service specialists work
closely with converters, equipment suppliers and packaging film
manufacturers throughout the food packaging value chain to ensure
that sustainability is upheld through our water-based product
line-up and other of our advanced adhesives technologies.�
The company�s unique and innovative MOR-FREE� ELM (extremely low
monomer) solventless system has also greatly expanded sustainable
package alternatives recently, adds Francesco Talamonti, technical
service manager, EMEA. �Our choice of raw materials and the special
process used for MOR-FREE ELM series for package laminations
provides an unbeatable combination of a safer, solventless adhesive
system that's below 0.1 percent free isocyanate monomer and with
superior processability. This dramatically lowers the risk of PAA
formation, so shipment waiting time for package laminations is
greatly reduced and storage and inventory issues are
minimized.�
Bio-based films have developed lately as viable alternatives to
fossil fuel packaging materials, but they need dedicated adhesives,
according to Talamonti. �Rohm and Haas will reveal new ADCOTE� and
MOR-FREE� systems that enable bio-resins to deliver on the
performances expected for general to medium performance flexible
packaging for food," says Talamonti.
To learn more about the various �Smart Solutions� which Rohm and
Haas brings to the Food Packaging Industry, visit the company�s
technical and commercial specialists during Converflex in Hall 10,
Stand C05.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and
solutions for the specialty materials industry. The company�s
technologies are found in a wide range of industries including:
Building and Construction, Electronics and Electronic Devices,
Household Goods and Personal Care, Packaging and Paper,
Transportation, Pharmaceutical and Medical, Water, Food and Food
Related, and Industrial Process. Our innovative technologies and
solutions help to improve life everyday, around the world. Based in
Philadelphia, PA, the company generated annual sales of
approximately $9.6 billion in 2008. Visit www.rohmhaas.com for more
information. imagine the possibilities�
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