Rohm and Haas Showcasing Innovative Technologies at Interlakokraska 2009
March 05 2009 - 4:00PM
Business Wire
Rohm and Haas (NYSE:ROH), the global leader in the creation and
development of innovative technologies and solutions for the
specialty materials industry, is again participating in the
International Specialized Exhibition for Paints and Coatings -
INTERLAKOKRASKA 2009 - held in Moscow from March 10-13, 2009. This
year the company is showcasing a number of innovations focused on
allowing for improvements in eco-sustainability for the industrial,
decorative, and building and construction coatings segments.
Innovation, sustainability, lasting quality and high performance
are the key principles of the company�s operation that are also
visualized in the company�s booth design.
The company is focusing on its leadership in a number of key
areas: opaque polymers, binders, rheology modifiers, dispersants,
biocides, adhesives and monomers.
Technical experts and key Rohm and Haas management from around
the world, including Misha Shukov, Rohm and Haas Country Manager
for Russia, and Olivier Choulet, PCM Sales Director, EMEA, will be
present at the booth and will be available to discuss the company�s
innovations in the following coatings market segments and product
lines:
- Architectural/Decorative:
New low VOC hybrid binder for decorative gloss applications, as
well as a new low odour technology platform to formulate primers
and top-coats for interior wall paints or wood.
- Building/Construction:
New range of high-performance, environmentally-advanced EIFS
(exterior insulation finishing systems) products for a wide range
of finishes on exterior residential and commercial building
surfaces.
- Industrial Coatings: New
water-borne primer and binder range for industrial metal and wood,
combining high-performance with the possibility of an excellent
eco-profile, and representing an attractive alternative to
solvent-based systems.
- Hiding technology: New
development for use in alkyd emulsion high gloss paint.
- Rheology modifiers: New
low VOC mid-shear viscosity builder with less sensitivity to
viscosity drop upon colorant addition.
- Biocides: Innovative
formaldehyde-free solutions which contribute to protecting
water-borne coatings against microbial contaminations under even
the harshest conditions.
Misha Shukov commented on the company�s participation in
Interlakokraska 2009: �The past year has been a difficult one for
many major businesses across the globe, and there are many more
challenges to come in 2009. In spite of this, we remain committed
to the Russian market, and in building loyalty with our customers
to ensure that we are the partner of choice for all of their needs
in the PCM, powder, and biocides segments. Innovation,
sustainability, consistent quality and high performance remain our
core strategic objectives, and will continue to be a key focus for
us for the next few years in Russia, and indeed globally�.
In March 2009, Rohm and Haas also launches the new Russian
web-site www.rohmhaas-russia.ru/ that gives Russian-speaking
customers an opportunity to get the most up-to-date information
about Rohm and Haas products, activities and initiatives in their
native language.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and
solutions for the specialty materials industry. The company�s
technologies are found in a wide range of industries including:
Building and Construction, Electronics and Electronic Devices,
Household Goods and Personal Care, Packaging and Paper,
Transportation, Pharmaceutical and Medical, Water, Food and Food
Related, and Industrial Process. Our innovative technologies and
solutions help to improve life everyday, around the world. Based in
Philadelphia, PA, the company generated annual sales of
approximately $9.6 billion in 2008. Visit www.rohmhaas.com for more
information. imagine the possibilities�
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