New OEM-focused role will deliver elevated
levels of engagement, capacity, and support
BRUSSELS, Jan. 15,
2025 /PRNewswire/ -- Rockwell Automation, Inc.
(NYSE: ROK), the world's largest company dedicated to
industrial automation and digital transformation, today announced
that Fabrizio Scovenna has been appointed sales director, OEM,
for Europe, Middle East and Africa.
"Our priority with OEMs is to ensure they are as productive and
innovative as possible, allowing them to stay ahead of the
competition," Scovenna said. "The early adoption of new
technologies is the key to that success. I am honored and excited
to support our OEMs across the region."
Over nearly 35 years at Rockwell Automation, Scovenna has
assumed a variety of strategic leadership roles, most recently as
sales director, OEM, for Rockwell's southern EMEA region, a
position he has held since 2021. He is also president of the boards
of directors for both Sensia and ASEM.
Gustavo Zecharies, regional president, EMEA, Rockwell
Automation, said: "Fabrizio brings a wealth of industry-proven
talent and a real depth of experience to this new role, and will be
responsible for creating and overseeing the delivery of growth
strategies and programs for the OEM market across the EMEA
region."
Scovenna will retain his role as managing director of Rockwell
Automation in Italy.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader
in industrial automation and digital transformation. We connect the
imaginations of people with the potential of technology to expand
what is humanly possible, making the world more productive and more
sustainable. Headquartered in Milwaukee,
Wisconsin, Rockwell Automation employs approximately 27,000
problem solvers dedicated to our customers in more than 100
countries as of fiscal year end 2024. To learn more about how we
are bringing the Connected Enterprise to life across industrial
enterprises, visit www.rockwellautomation.com.
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