RR Donnelley Introduces Track and Trace Capability for Co-Mailed Publications
May 01 2006 - 5:02PM
PR Newswire (US)
CHICAGO, May 1 /PRNewswire-FirstCall/ -- R.R. Donnelley & Sons
Company (NYSE:RRD) today announced that it has deployed new
tracking and tracing capabilities for magazines and catalogs
processed through its co-mailing operations. Co-mailing, designed
to maximize postal discounts, uses sophisticated programming and
material-handling systems to combine multiple magazine and catalog
publications into a single, carrier-route sequenced mail stream.
The combined mail stream provides discounts to mailers and requires
less handling by the USPS, which improves the quality of delivered
magazines and catalogs. Once blended however, the many publications
become part of a single mailing, making tracking and tracing the
individual titles a challenge. "Co-mailing helps mailers pool their
circulations to maximize the postal discounts available when mail
is sorted in the way the mail carrier travels," said Dan Scapin,
President, RR Donnelley Logistics. "Historically though, the
process limited the ability quickly to track and trace the
publications. This new solution allows RR Donnelley customer
service and other representatives to provide this vital delivery
information in just minutes to the many users of our co-mailing
program." Rick Marcoux, President RR Donnelley Magazine Division,
added, "Co-mailing operations in RR Donnelley's Midwest Logistics
center -- the largest private mail handling facility in the world
-- deliver a seamless flow of medium and smaller circulation
magazines into the mail stream at optimized postage rates. With
this new track and trace capability, RR Donnelley provides a
seamless flow of information as well." About RR Donnelley RR
Donnelley (NYSE:RRD) is the world's premier full-service provider
of print and related services, including business process
outsourcing. Founded more than 140 years ago, the company provides
solutions in commercial printing, direct mail, financial printing,
print fulfillment, forms and labels, logistics, call centers,
transactional print-and-mail, print management, online services,
digital photography, color services, and content and database
management to customers in the publishing, healthcare, advertising,
retail, technology, financial services and many other industries.
The largest companies in the world and others rely on RR
Donnelley's scale, scope and insight through a comprehensive range
of online tools, variable printing services and market-specific
solutions. For more information, visit the company's web site at
http://www.rrdonnelley.com/ . Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements. DATASOURCE: R.R. Donnelley & Sons Company CONTACT:
Media Contacts, Doug Fitzgerald, Senior Vice President Marketing
& Communications, +1-630-322-6830, , or Investor Contact, Dan
Leib, Vice President, Investor Relations, +1-312-326-7710, , both
of R.R. Donnelley & Sons Company Web site:
http://www.rrdonnelley.com/
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