RR Donnelley Produces Award-Winning Media Kit for Hanley Wood
November 29 2006 - 4:01PM
PR Newswire (US)
Magazine Publisher Benefits From RR Donnelley's Manufacturing
Consolidation of 18 Media Kits CHICAGO, Nov. 29
/PRNewswire-FirstCall/ -- R.R. Donnelley & Sons Company
(NYSE:RRD) today announced that it had produced the media kit for
Hanley Wood publication Builder magazine that took top honors at
American Business Media's inaugural Media Kit Awards. This media
kit was one of 18 that RR Donnelley produced for Hanley Wood
titles. Having earlier signed a multi-year agreement to print 100%
of Hanley Wood's business-to-business magazines, RR Donnelley
committed to find additional ways to help Hanley Wood streamline
its manufacturing processes, reduce its cycle times and minimize
costs. The consolidated production of the 18 media kits at State
Printing, an RR Donnelley company, in Columbia, SC was successful
in each of these areas. Completely digital workflow linking four
creative agencies, Hanley Wood and RR Donnelley as well as
standardized file formats and proofing protocols enabled the rapid
turn-around times that this project required. Paper, tabs, pockets
and binding were all standardized for brand consistency and cost
reduction. Staccato screening printed with process inks eliminated
the need for spot colors that had historically been used. RR
Donnelley was also able to leverage its logistics expertise to ship
the finished products more cost effectively than they had been in
the past. Hanley Wood's media kits had previously been produced at
three different printers, driving a longer production schedule,
occupying more of Hanley Wood's process management time and
resulting in a higher total cost. Frank Anton, Chief Executive
Officer of Hanley Wood stated, "We are delighted that the closeness
of the relationship which we have with RR Donnelley allows our
operations teams to continually look for new ways to bring
additional value to each of us. This will only increase in
importance as we look to maintain our competitiveness in the years
ahead." John Paloian, RR Donnelley Group President Publishing &
Retail Services added, "A key differentiator that we bring to
customers is our ability to provide products and services that can
positively impact multiple aspects of their businesses. As we
continue to find ways to bring increased value to magazine
publishers like Hanley Wood, we are proud that they entrust us with
not only the production of their magazines, but also with the media
kits that their sales forces use as critical tools to promote their
books and generate advertising revenue." About RR Donnelley RR
Donnelley (NYSE:RRD) is the world's premier full-service provider
of print and related services, including business process
outsourcing. Founded more than 140 years ago, the company provides
solutions in commercial printing, direct mail, financial printing,
print fulfillment, labels, forms, logistics, call centers,
transactional print-and-mail, print management, online services,
digital photography, color services, and content and database
management to customers in the publishing, healthcare, advertising,
retail, technology, financial services and many other industries.
The largest companies in the world and others rely on RR
Donnelley's scale, scope and insight through a comprehensive range
of online tools, variable printing services and market-specific
solutions. For more information, visit the company's web site at
http://www.rrdonnelley.com/ . Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements. DATASOURCE: R.R. Donnelley & Sons Company CONTACT:
Media Contacts, Doug Fitzgerald, Senior Vice President Marketing
& Communications, +1-630-322-6830, , or Investor Contact, Dan
Leib, Senior Vice President Finance, +1-312-326-7710, Web site:
http://www.rrdonnelley.com/
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