RR Donnelley Introduces DigiMag(SM) Digital Editions
July 16 2007 - 5:11PM
PR Newswire (US)
Premedia Technologies Solution Provides Print Publishers Easy and
Cost-Effective Method to Expand Distribution Into Digital Channels
CHICAGO, July 16 /PRNewswire-FirstCall/ -- R.R. Donnelley &
Sons Company (NYSE:RRD) today announced the immediate availability
of DigiMag(SM) 4.0, a newer, more effective way of repurposing
print-oriented material into the online channel. Not just for
magazines Publishers of all kinds are seeking effective methods for
distributing print content across electronic media. DigiMag
provides a way to convert print-ready content into streamlined,
easy-to-use web content that not only retains the familiar look and
navigation methods of paper documents, but adds a number of
reader-friendly enhancements to add value to the experience.
DigiMag content is created from the same digital files that are
delivered for printing, assuring not only a simple workflow for
publishers, but a high degree of fidelity to the printed piece.
Because RR Donnelley can provide both print and DigiMag services
together, publishers enjoy a simple, unified workflow and
synchronized delivery of their DigiMag content. DigiMag features a
web-based and intuitive page-turning interface that allows
non-technical users to easily "leaf" through the digital content in
a comfortable way. In addition to the familiar presentation,
DigiMag offers a number of reader aids to enhance the online
experience. "Many digital document technologies have become too
complicated for the average consumer," said Ronnie Sarkar, SVP of
Business Development for Premedia technologies, "DigiMag is
friendly enough to drive higher adoption rates while still offering
valued enhancements to more advanced users. It provides perfect
synergy for print publishers." New tools for publishers In addition
to the features aimed at end-users, DigiMag offers tools for
content publishers as well. Donnelley offers the ability to enhance
the DigiMag content by alerting consumers to hotlinks that take
them directly to websites related to the DigiMag content as just
one way for publishers to enhance their readers' experiences.
Catalogers can send users of their DigiMag content directly to
appropriate locations on their e-commerce websites and magazine
publishers can provide links to advertisers' websites. A full set
of access control and reporting tools allow DigiMag hosting users
to gain complete control over not only who can see their content,
but how it is being used. "Publishers have always wanted to know
how consumers interact with their printed material," continued
Sarkar, "Now we can tell them via the DigiMag hosting tracking
tools. It can be a real eye-opener." More information, along with
samples, can be seen on the RR Donnelley's Premedia Technologies
website at http://www.premediatechnologies.com/digimag. About RR
Donnelley RR Donnelley (NYSE:RRD) is the world's premier
full-service provider of print and related services, including
business process outsourcing. Founded more than 140 years ago, the
company provides solutions in commercial printing, direct mail,
financial printing, print fulfillment, labels, forms, logistics,
call centers, transactional print-and-mail, print management,
online services, digital photography, color services, and content
and database management to customers in the publishing, healthcare,
advertising, retail, technology, financial services and many other
industries. The largest companies in the world and others rely on
RR Donnelley's scale, scope and insight through a comprehensive
range of online tools, variable printing services and
market-specific solutions. For more information, visit the
company's web site at http://www.rrdonnelley.com/. DATASOURCE: R.R.
Donnelley & Sons Company CONTACT: Media, Doug Fitzgerald,
Executive Vice President Marketing & Communications,
+1-630-322-6830, , or Investors, Dan Leib, Senior Vice President -
Finance, +1-312-326-7710, , both of R.R. Donnelley & Sons
Company Web site: http://www.rrdonnelley.com/
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