RR Donnelley Enhances CustomPoint® System with Powerful Direct Mail Capabilities
February 04 2009 - 6:30AM
Business Wire
R. R. Donnelley & Sons Company (NYSE:RRD) today
announced that it has enhanced its leading CustomPoint system with
a new suite of direct mail capabilities. CustomPoint�s enhanced
functionality includes an array of features, such as:
- Campaign Management, with online
de-duping, list segmentation, record lock out, CASS certification,
multi-touch and subscription-based campaigns
- Point-And-Click Prospecting,
with the ability to purchase prospect data online according to rich
demographic selection criteria
- Personalized URLs (PURLs) to
link direct mail with individualized Internet landing pages for
tracking campaign effectiveness
�These enhancements bring a powerful combination of online
prospecting resources, digital printing, on-demand fulfillment and
campaign management capabilities onto our customers� desktops,�
said Mary Lee Schneider, RR Donnelley�s Chief Technology Officer.
�RR Donnelley continues to lead the industry through integration of
sophisticated direct marketing tools with a system that enables
kitting, fulfillment, customized digital printing, inventory
management and more.�
RR Donnelley is a leading provider of direct marketing services,
offering design and consultation, international production
resources, postal system expertise and other capabilities that all
focus on helping customers maximize their ROI from direct mail.
�Needs expressed by retailers, multi-channel marketers,
financial services providers, pharmaceutical companies and other
organizations have helped to shape these enhancements,� continued
Schneider. �These fresh capabilities also reflect RR Donnelley�s
unmatched direct marketing experience. We are delighted to bring
the power of the PURL, list management, pay-as-you-go prospect data
files and more to CustomPoint.�
About RR Donnelley
RR Donnelley (NYSE:RRD) is the world�s premier full-service
provider of print and related services, including business process
outsourcing. Founded more than 144 years ago, the company provides
products and solutions in commercial printing, direct mail,
financial printing, print fulfillment, labels, forms, logistics,
call centers, transactional print-and-mail, print management,
online services, digital photography, color services, and content
and database management to customers in the publishing, healthcare,
advertising, retail, technology, financial services and many other
industries. The largest companies in the world and others rely on
RR Donnelley�s scale, scope and insight through a comprehensive
range of online tools, variable printing services and
market-specific solutions.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
Donnelley (R.R.) & Sons Co. (NYSE:RRD.WI)
Historical Stock Chart
From Jul 2024 to Aug 2024
Donnelley (R.R.) & Sons Co. (NYSE:RRD.WI)
Historical Stock Chart
From Aug 2023 to Aug 2024