RR Donnelley Announces First Integrated Global Digital Print Platform with New Digital High Speed Color Press Technology
March 30 2009 - 6:30AM
Business Wire
R. R. Donnelley & Sons Company (NYSE:RRD) today
announced the latest installation of its proprietary Integrated
Printing Systems (IPS) 3 1200 DPI high speed color digital presses.
With the new units, RR Donnelley�s global digital printing platform
will have expanded to include more than 1,000 proprietary and
commercial digital printing units across more than 60 facilities
worldwide. Among these are conventional long run printing assets
that have been retrofitted with the company�s high speed, high
quality digital color capabilities.
According to John Paloian, RR Donnelley�s Chief Operating
Officer, �We have integrated the same color imaging technology
resident in our IPS presses into many of our conventional presses.
This gives RR Donnelley�s customers the flexibility to produce
highly customized four color print�long or short run�using the best
mix of processes.�
�During the past five years RR Donnelley has quietly assembled
an unmatched global digital printing platform,� continued Paloian.
�We have developed and deployed digital printing devices that
answer a range of emerging printing challenges, from precise
personalization of millions of documents for TransPromo
applications, to custom textbooks, to creating large format
on-demand posters and banners that are components of the integrated
merchandising programs that we support.�
As a measure of digital printing�s growth, the company reported
that the number of transactions occurring through its proprietary
Internet-based CustomPoint� portal increased by more than 28%
during 2008 as compared with the prior year. CustomPoint enables
customers to launch sophisticated personalized direct mailings, to
order on-demand individualized color brochures and to access RR
Donnelley�s digital printing devices across a broad range of
geographies from their desktops.
�The fast-growing demand for individualized communications is
quickly expanding the applications that we can serve using our
extensive custom document programming, digital printing, and
integrated logistics resources,� stated Mary Lee Schneider, RR
Donnelley�s Chief Technology Officer. �We can bring our tools and
imaging technologies to bear on customers� challenges, such as
creating a more efficient book supply chain or helping customers
reach more qualified prospects through our integrated mail list
acquisition/management services.�
�In response to the needs that customers express, we are
accelerating the development of digital printing technologies,�
added Schneider. �Customers tell us that the most effective
marketing will take place in 360 degree programs that link print,
website, email, social networking, and other media. Digital
printing�s ability to integrate personalized URLs, or PURLS, is an
example of how we are helping customers to realize that vision
today. In addition, our development pipeline continues to be
focused on delivering more speed, more affordable variability and
more high quality color.�
About RR Donnelley
RR Donnelley (NYSE: RRD) is the world�s premier full-service
provider of print and related services, including business process
outsourcing. Founded more than 144 years ago, the company provides
products and solutions in commercial printing, direct mail,
financial printing, print fulfillment, labels, forms, logistics,
call centers, transactional print-and-mail, print management,
online services, digital photography, color services, and content
and database management to customers in the publishing, healthcare,
advertising, retail, technology, financial services and many other
industries. The largest companies in the world and others rely on
RR Donnelley�s scale, scope and insight through a comprehensive
range of online tools, variable printing services and
market-specific solutions.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
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