RR Donnelley Unveils Breakthrough Technology: Fully Variable Offset Printing
May 04 2009 - 6:30AM
Business Wire
R. R. Donnelley & Sons Company (NYSE:RRD) today
announced its latest imaging technology breakthrough, which
combines the full variability of inkjet imaging with the speed,
quality, flexibility and economics of offset materials. Developed
in-house, the proprietary technology will be deployed on presses
within RR Donnelley�s production platform in 2010 and beyond.
�This innovation opens the door to significantly more flexible
and affordable targeted print communications,� said Thomas J.
Quinlan III, RR Donnelley�s President and Chief Executive Officer.
�This advance enables variable imaging at higher speeds, across
wider webs and on a broader selection of papers and label
materials. For the first time, it brings offset economics to
variable imaging.�
Developed by RR Donnelley engineers under the code name Apollo,
this technology also offers enhanced variable imaging capabilities,
such as jetting MICR and other specialty offset inks onto a wider
range of paper stocks.
John Paloian, RR Donnelley�s Chief Operating Officer added,
�Direct mail and label imaging are just two of the applications for
which this new technology will deliver superior quality and value.
We developed this proprietary technology in response to customers�
demand for improved performance and affordability. We believe that
it will not only change the way that variable imaging is
accomplished, it will broaden the number of applications for this
important technology.�
According to Mary Lee Schneider, RR Donnelley�s Chief Technology
Officer, the company features more than 1,000 commercial and
proprietary units with digital capabilities. Included among those
are conventional long run presses that have been retrofitted with
the company�s high speed, high quality digital color capabilities.
This breakthrough comes close on the heels of the 1200 dpi 4 color
inkjet press that we announced in 2008.�
RR Donnelley�s growing list of proprietary imaging technologies
positions the company to move into applications beyond putting ink
on paper.
�This new technology signals clearly that RR Donnelley�s active
R&D pipeline is delivering important imaging breakthroughs that
will have broad applications for our customers across the world,�
concluded Quinlan.
About RR Donnelley
RR Donnelley (NYSE: RRD) is the world�s premier full-service
provider of print and related services, including business process
outsourcing. Founded more than 144 years ago, the company provides
products and solutions in commercial printing, direct mail,
financial printing, print fulfillment, labels, forms, logistics,
call centers, transactional print-and-mail, print management,
online services, digital photography, color services, and content
and database management to customers in the publishing, healthcare,
advertising, retail, technology, financial services and many other
industries. The largest companies in the world and others rely on
RR Donnelley�s scale, scope and insight through a comprehensive
range of online tools, variable printing services and
market-specific solutions.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain
"forward-looking statements" as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Readers are cautioned not
to place undue reliance on these forward-looking statements and any
such forward-looking statements are qualified in their entirety by
reference to the following cautionary statements. All
forward-looking statements speak only as of the date of this news
release and are based on current expectations and involve a number
of assumptions, risks and uncertainties that could cause the actual
results to differ materially from such forward-looking statements.
Readers are strongly encouraged to read the full cautionary
statements contained in RR Donnelley's filings with the SEC. RR
Donnelley disclaims any obligation to update or revise any
forward-looking statements.
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