RR Donnelley Introduces First High Resolution High Speed Digital/Offset Press Combination
July 08 2010 - 6:30AM
Business Wire
R. R. Donnelley & Sons Company (NASDAQ:RRD) announced
today the installation of its proprietary ProteusJet® 1200 dpi
color variable digital unit inline with an offset web press for
direct response applications. ProteusJet, developed and built by RR
Donnelley, offers fully variable color across the complete width of
the offset web for superb inline personalization of high color
pieces.
“This new line represents a significant breakthrough,” said Tom
Quinlan, RR Donnelley’s Chief Executive Officer. “The unique
ProteusJet variable digital printing units are already at work
helping customers with applications ranging from on-demand book
production to TransPromo statements. Now we are bringing its superb
capabilities to direct marketing applications.”
The unit will be fully operational in August of this year and
will complement RR Donnelley’s comprehensive Response Marketing
Services direct mail offering that features end-to-end direct mail
capabilities. The print line can run in three modes: offset only,
offset plus digital full color, and digital full color only.
According to Mary Lee Schneider, the company’s Chief Technology
Officer, “ProteusJet offers a compelling mix of speed, quality and
flexibility that will be exceptionally attractive to direct
mailers. Direct marketers have been at the forefront of using
personalization to produce proven results. We believe that
designers will be delighted with this new line’s ability to
introduce four color imaging anywhere on the page and to do it
inline with a conventional four-color process press. This opens a
world of new creative possibilities, all with the affordability
that makes tests and rollouts attractive.”
“We continue to reshape the landscape of printed
communications,” added Quinlan. “Our development pipeline continues
to respond to customers’ needs with fresh solutions to their most
important challenges.”
About RR Donnelley
RR Donnelley (NASDAQ:RRD) is a global provider of integrated
communications. Founded more than 145 years ago, the company works
collaboratively with more than 60,000 customers worldwide to
develop custom communications solutions that reduce costs, enhance
ROI and ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
products and services to leading clients in virtually every private
and public sector.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
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