RR Donnelley Acquires Nimblefish Technologies to Expand Multi-Channel Marketing Capabilities
December 14 2010 - 4:01PM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
announced today that it has acquired the assets of San
Francisco-based Nimblefish Technologies, a provider of
multi-channel marketing services to leading retail, technology,
telecom, hospitality and other customers. Nimblefish's innovative
software services include integrating direct mail, email, web, PURL
and variable video components into multi-touch, multi-channel
customer prospecting and engagement programs.
"Nimblefish will increase the range of multi-channel solutions
that we provide to our customers," said Thomas J. Quinlan III, RR
Donnelley's President and Chief Executive Officer. "The addition of
Nimblefish's innovative products will enable our customers to draw
on RR Donnelley for automated programs that touch customers and
prospects with intelligent rules-based messaging that is responsive
to their interests and actions. This will leverage our extensive
digital platform which offers the ability to personalize
communications in quantities from one to millions."
Among Nimblefish's strategic products is Nurture, which enhances
customer relationship management programs with highly personalized
direct multi-channel communications that speak to the individual
interests of each prospect and customer.
"As we continue to offer an exciting array of integrated
communications capabilities to our customers, this acquisition will
also take advantage of our marketing scale, creative resources, and
direct response expertise," added Quinlan.
More information about Nimblefish's products and services is
available at nimblefish.com.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated
communications. Founded more than 146 years ago, the company works
collaboratively with more than 60,000 customers worldwide to
develop custom communications solutions that reduce costs, enhance
ROI and ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
products and services to leading clients in virtually every private
and public sector.
For more information and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
www.rrdonnelley.com
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
CONTACT: R. R. Donnelley & Sons Company
Media Contact:
Doug Fitzgerald, Executive Vice President Communications
630-322-6830
doug.fitzgerald@rrd.com
Investor Contact:
Dave Gardella, Vice President Investor Relations
312-326-8155
david.a.gardella@rrd.com
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