RR Donnelley Expands CustomPoint(R) Solutions Group With Acquisition of Sequence Personal
August 16 2011 - 6:30AM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
today announced that it has acquired New York-based Sequence
Personal, an innovative provider of proprietary software that
enables readers to select relevant content to be digitally produced
as specialized publications. Focused originally on the creation of
individualized medical journals with targeted advertising,
Sequence's technologies have expanded to enable custom publishing
across a broad variety of verticals. For example, its ANTHOLOGY
offering provides consumers a wide array of choices for
individualizing content. Publishers and other organizations can
take advantage of Sequence's applications to increase revenues by
allowing advertisers to select unique ad selection criteria for
more targeted delivery.
"We continue to expand the revenue enhancement solutions that we
can provide to publishers and other customers," said Thomas J.
Quinlan III, RR Donnelley's President and Chief Executive Officer.
"In combination with our extensive digital production platform that
includes more than 1,000 units worldwide, Sequence's software
offers a practical, immediate way to monetize that demand. This
will be a superb fit with our CustomPoint Solutions Group, which is
helping customers implement a host of innovative content creation,
management and delivery services."
Sequence will become a part of RR Donnelley's CustomPoint
Solutions Group, which provides collaborative strategies for
originating creative and editorial content, multichannel marketing,
proven e-subscription models, self-serve direct marketing and
custom publishing.
"The addition of Sequence's capabilities reflects RR Donnelley's
continuing ability to provide resources that address our customers'
emerging needs," said John Paloian, the company's Chief Operating
Officer. "The ability to deliver targeted content is attractive to
readers, advertisers, publishers and other RR Donnelley customers
across virtually every segment that we serve."
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated
communications. Founded more than 146 years ago, the company works
collaboratively with more than 60,000 customers worldwide to
develop custom communications solutions that reduce costs, enhance
ROI and ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
products and services to leading clients in virtually every private
and public sector.
For more information and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
CONTACT: Media Contact:
Doug Fitzgerald, Executive Vice President Communications
Tel: 630-322-6830
E-mail: doug.fitzgerald@rrd.com
Investor Contact:
Dave Gardella, Senior Vice President Finance
Tel: 312-326-8155
E-mail: david.a.gardella@rrd.com
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