RR Donnelley Investment in CoffeeTable Expands Digital Service Offering to Multi-Channel Retailers With Exclusive Marketing R...
April 03 2012 - 6:30AM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
today announced that it has taken an equity stake in San
Francisco-based Real Valuable Corporation, maker of the CoffeeTable
iPad catalog shopping app (coffeetable.com). CoffeeTable offers a
discovery-based tablet shopping experience for consumers to browse
and shop across multiple retailers and provides a comprehensive set
of data analytics to help drive retailers' multi-channel marketing
strategies.
"This new relationship continues to expand the range of our
digital service offering," said Thomas J. Quinlan III, RR
Donnelley's President and Chief Executive Officer. "In virtually
every customer segment that we serve, we offer a compelling digital
service that complements our other capabilities. We serve
retailers, catalogers, and other direct response marketers with an
array of resources. The addition of CoffeeTable enables us to craft
even more extensive end-to-end solutions for our customers."
The catalog industry uses a variety of media for customer
acquisition, engagement, and conversion. The CoffeeTable iPad app
connects the inspiration of traditional catalogs with the instant
gratification of e-commerce. CoffeeTable offers usage data to
deliver catalog analytics to aid retailers' channel planning,
complementing RR Donnelley's expertise and end-to-end
capabilities.
Ben Choi, CoffeeTable's Chief Executive Officer, commented,
"Retailers appreciate the power of tablet commerce. CoffeeTable is
the only catalog app that bridges catalog discovery to purchase.
Our exclusive relationship with RR Donnelley will dramatically
improve our ability to educate retailers about tablet commerce and
deliver a robust suite of multi-channel marketing tools."
With CoffeeTable Express, shoppers are never more than a few
taps from completing a purchase. The only catalog app that enables
in-app shopping, CoffeeTable cites a 2x increase in conversion
through CoffeeTable Express. CoffeeTable allows shoppers to browse
more than 100 leading catalogs such as Delia's, Hanover Direct's
The Company Store, Signals, and many others.
"No one is better positioned to help businesses create, produce,
distribute and monetize content," added Ann Marie Bushell,
President of RR Donnelley's CustomPoint Solutions offering. "With
this investment in CoffeeTable, RR Donnelley is taking the lead in
helping our customers' content connect with the right audiences
through the right channels at just the right time."
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated
communications. The Company works collaboratively with more than
60,000 customers worldwide to develop custom communications
solutions that reduce costs, enhance return on investment and
ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the Company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
products and services to leading clients in virtually every private
and public sector.
For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the Company's web site at
www.rrdonnelley.com.
About CoffeeTable
Developed by Real Valuable Corporation, CoffeeTable is a
free app that turns your iPad into a virtual coffee table of retail
catalogs, allowing shoppers to browse their favorite stores
anywhere, anytime. It is the only catalog app that enables
purchases to be made directly in the app via its Express Checkout
technology, and offers shoppers exclusive giveaways, sales, and
more. For more information visit coffeetable.com or email
hello@coffeetable.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements" as
defined in the U.S. Private Securities Litigation Reform Act of
1995. Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
CONTACT: Media Contact:
RR Donnelley - Doug Fitzgerald
Executive Vice President Communications
Tel: 630-322-6830
E-mail: doug.fitzgerald@rrd.com
CoffeeTable - Peri Kadaster, VP Marketing
Tel: (415) 213-4045
Email: peri@coffeetable.com
CoffeeTable - Ben Choi, CEO
Tel: (415) 891-7379
Email: ben@coffeetable.com
Investor Contact:
RR Donnelley - Dave Gardella
Senior Vice President Finance
312-326-8155
E-mail: david.a.gardella@rrd.com
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