RR Donnelley Introduces Series of ProteusJet(SM) Multiweb Digital Print Platform Applications for Direct Marketers
June 25 2012 - 6:30AM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
today introduced a series of applications for its new ProteusJet
Multiweb platform. ProteusJet enables sophisticated credit,
telecom and cable, retail and insurance marketers to manage
one-to-one communications to maximize revenues. The integrated
piezoelectric 4-color inkjet technology and fully automated mail
assembly lines create mailings targeted to the individual needs and
interests of millions with precision, speed and familiarity.
"Our clients succeed when content connects to deliver the right
message precisely and in an impactful way," said Mary Lee
Schneider, RR Donnelley's Chief Technology Officer. "The ProteusJet
Multiweb platform harnesses complex business rules developed by our
clients to dictate text and color graphics instantaneously. The
production lines allow direct marketers to mount campaigns with
versatility and with production efficiencies unattainable in
traditional direct mail manufacturing. The downstream dividend of
enhanced postal savings is a further testament to the cost
efficiencies that are vital to direct marketers."
The Multiweb production line that houses ProteusJet's
piezoelectric imaging units assembles feature-rich mailing pieces
in volume with speed, allowing shorter cycle times than
traditionally experienced, making the system ideal for:
- Credit marketers – testing new offers, creative designs and
copy platforms, meeting legal requirements that vary from state to
state and incorporating affinity elements such as the color logos
of familiar names that endorse the card
- Telecom and cable marketers – quickly responding to regional
competition by presenting consumer offers that match community
tastes and languages
- Retail – improving upon the one-size-fits-all coupon campaign
to selectively target discounting to manage costs and incentives
more accurately
- Insurance – insert a color portrait of the appropriate agent,
depict a landscape in synch with the reader's geography and even
incorporate color logos of regional business partners
"Consumers are continuously presented with mass advertising but
our ProteusJet Multiweb lines enable marketers to tailor and
present messages precisely to the individual reader in ways that
television, radio and even social media cannot," stated Daniel
Thornton, President of RR Donnelley's Response Marketing Services
offering.
"Using the demography attached to each mailing address, our
clients can present variable graphics and visuals that individual
readers understand and relate to," continued Thornton. "Likewise,
they can write to the individual in terms that are familiar. That's
the power of ProteusJet. Marketers can improve speed to market,
deliver more timely offers and condense countless individual
campaigns into one continual run that delivers more efficient
postal-ready mail that earns important postage discounts. This is a
huge win for direct marketers," Thornton concluded.
RR Donnelley creates world class mail for direct marketers. The
ProteusJet Multiweb platform offers a new sales tool that
sophisticated direct marketers can use to speak to their
constituents effectively and profitably.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated
communications. The company works collaboratively with more than
60,000 customers worldwide to develop custom communications
solutions that reduce costs, drive top-line growth, enhance ROI and
ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
services to clients in virtually every private and public
sector.
For more information, and for RR Donnelley's Global Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com.
Use of Forward-Looking Statements This news
release may contain "forward-looking statements" as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements and any such forward-looking statements are qualified in
their entirety by reference to the following cautionary statements.
All forward-looking statements speak only as of the date of this
news release and are based on current expectations and involve a
number of assumptions, risks and uncertainties that could cause the
actual results to differ materially from such forward-looking
statements. Readers are strongly encouraged to read the full
cautionary statements contained in RR Donnelley's filings with the
SEC. RR Donnelley disclaims any obligation to update or revise any
forward-looking statements.
CONTACT: Media Contacts: Doug Fitzgerald
Executive Vice President Communications
Tel: +1 630-322-6830
E-mail: doug.fitzgerald@rrd.com
Investor Contact: Dave Gardella
Senior Vice President Finance
Tel: +1 312-326-8155
E-mail: david.a.gardella@rrd.com
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