RR Donnelley Introduces Innovative Line of Printed Electronics
April 02 2013 - 6:30AM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
today announced the introduction of innovative RFID and NFC
production capabilities as part of its printed electronics
initiative.
These new capabilities enable the company to provide customers
with unique printed NFC and RFID tags that can be embedded in an
extensive range of products that RR Donnelley produces, including
retail displays, product packaging, shipping labels, direct mail
pieces, catalogs, magazines and more. Printed electronics from RR
Donnelley provide customers with a single source for integrated
radio frequency enabled business and consumer communications.
"Now we offer customers single-source convenience and control as
we produce their RFID and NFC tags and integrate them with other
materials that we create," said Thomas J. Quinlan III, RR
Donnelley's President and Chief Executive Officer. "Even more, we
can develop and host the mobile consumer experience initiated by
interactive NFC tags and even provide response analytics about the
programs' effectiveness."
RR Donnelley's manufacturing process allows customers to take
advantage of flexible antenna design and production capabilities
that tune the performance of their tags to specific applications
for enhanced performance. The company's offering includes a
complete suite of antenna design, testing, and proof-of-concept
services to help customers identify optimal designs.
"The printed electronics solutions that we continue to develop
significantly boost production flexibility," stated Ronnie Sarkar,
RR Donnelley's Senior Vice President of Technology Innovations. "We
can very quickly change the production line to accommodate
different specifications, dramatically reducing the cycle time
associated with bringing RFID and NFC tags to market."
By combining printed electronics technology with its wide array
of digital, logistics and printed products and services RR
Donnelley opens the door to a new generation of interactive
communications solutions. These innovations complement the
company's printed electronics strategy that also features an equity
position in Solicore, a leader in embedded power solutions. In 2011
RR Donnelley announced that it had entered into a commercial
agreement with Solicore to develop printed batteries.
Ken O'Brien, RR Donnelley's Chief Information Officer,
commented, "Our Digital Solutions offering is ideally positioned to
help our customers create and execute extended consumer
experiences. For example, we can produce interactive retail
displays that direct customers to mobile optimized sites featuring
content marketing and video, all of which we can help to
create."
As part of the company's launch of the new printed electronics
products, it will debut these innovative RFID and NFC capabilities
at RFID Journal LIVE! held April 30 through May 2 at the Orange
County Convention Center in Orlando, Florida. Attendees may see RR
Donnelley's product and service offering at Booth 434.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated
communications. The company works collaboratively with more than
60,000 customers worldwide to develop custom communications
solutions that reduce costs, drive top-line growth, enhance ROI and
ensure compliance. Drawing on a range of proprietary and
commercially available digital and conventional technologies
deployed across four continents, the company employs a suite of
leading Internet based capabilities and other resources to provide
premedia, printing, logistics and business process outsourcing
services to clients in virtually every private and public
sector.
For more information, and for RR Donnelley's Global Social
Responsibility Report, visit the company's web site
at http://www.rrdonnelley.com.
Use of Forward-Looking Statements This news
release may contain "forward-looking statements" as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements and any such forward-looking statements are qualified in
their entirety by reference to the following cautionary statements.
All forward-looking statements speak only as of the date of this
news release and are based on current expectations and involve a
number of assumptions, risks and uncertainties that could cause the
actual results to differ materially from such forward-looking
statements. Readers are strongly encouraged to read the full
cautionary statements contained in RR Donnelley's filings with the
SEC. RR Donnelley disclaims any obligation to update or revise any
forward-looking statements.
CONTACT: Media Contact: Doug Fitzgerald,
Executive Vice President Communications
Tel: +1 630-322-6830
E-mail: doug.fitzgerald@rrd.com
Investor Contact: Dave Gardella,
Senior Vice President Finance
Tel: +1 312-326-8155
E-mail: david.a.gardella@rrd.com
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