RR Donnelley Showcases Dynamic, Data-Driven Solutions at the 2015 Direct Marketing Association Annual Event
September 29 2015 - 6:30AM
R. R. Donnelley & Sons Company (Nasdaq:RRD), a
leader in providing multichannel communications, announced today
that it will showcase its expansive portfolio of direct response
communication products, services and solutions at &THEN, the
Direct Marketing Association’s annual event, October 4-6 at the
Boston Convention Center in Boston, Mass. The &THEN event is
designed to deliver the latest global marketing experiences for
data-driven digital marketers. RR Donnelley will feature tools that
help to improve customer engagement, increase customer loyalty and
elevate direct response ROI.
“With today’s always-connected consumer, brands need
breakthrough campaigns that capture attention, encourage desired
behavior and build new levels of customer loyalty,” commented Dan
Thornton, Senior Vice President of RR Donnelley Response Marketing
Services. “Our broad suite of multichannel direct response
solutions can help brands create the personalized, highly relevant
communications that lead to meaningful customer experiences and
better bottom lines.”
RR Donnelley’s interactive booth will highlight its suite of
dynamic, cross-channel products along with its solutions that help
brands create personalized, high-impact campaigns. From
personalized direct mail, magazines and catalogs, to variable video
emails and augmented reality, to in-store point-of-sale, RR
Donnelley offers unique capabilities that synchronize and optimize
communications across virtually every channel.
Also noteworthy, RR Donnelley will be showcasing its unique
attendee credential solution for the &THEN event by embedding
its CustomWave RFID technology into every custom-printed attendee
badge. The marketing applications of this cutting-edge printed
electronics technology and its distinctive production capabilities
will be demonstrated in RR Donnelley's booth.
“This is an excellent opportunity to share RR Donnelley’s
extensive portfolio and demonstrate how we help create
communications that are personal and relevant. We help our
customers craft a precisely tailored experience that speaks
directly to the individual,” said Dan Knotts, RR Donnelley’s Chief
Operating Officer. “By managing data we create breakthrough
communications for our customers, bringing pieces to life in new
and unexpected ways. Our solutions unlock virtually limitless
potential for our customers’ direct response campaigns.”
Visit Booth #221 and Kiosk #O10 in the &THEN Hub Zone to see
a technology demonstration and learn more about RR Donnelley’s
solutions.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) helps organizations communicate more
effectively by working to create, manage, produce, distribute and
process content on behalf of our customers. The company assists
customers in developing and executing multichannel communication
strategies that engage audiences, reduce costs, drive revenues and
increase compliance. RR Donnelley’s innovative technologies enhance
digital and print communications to deliver integrated messages
across multiple media to highly targeted audiences at optimal times
for clients in virtually every private and public sector.
Strategically located operations provide local service and
responsiveness while leveraging the economic, geographic and
technological advantages of a global organization.
For more information, and for RR Donnelley's Global Social
Responsibility Report, visit the company's web site
at http://www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements"
within the meaning of Section 21E of the Securities Exchange Act of
1934, as amended, and the U.S. Private Securities Litigation Reform
Act of 1995. Readers are cautioned not to place undue reliance on
these forward-looking statements and any such forward-looking
statements are qualified in their entirety by reference to the
following cautionary statements. All forward-looking statements
speak only as of the date of this news release and are based on
current expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
Media Contact: Phyllis Burgee, Director Communications: Tel: +1 630-322-6093 E-mail: phyllis.burgee@rrd.com
Investor Contact: Dave Gardella, Senior Vice President Finance: Tel: +1 312-326-8155 E-mail: david.a.gardella@rrd.com
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