RR Donnelley and Smartrac Jointly Market Innovative RFID-Based Smart Packaging and Labeling Solutions
May 04 2016 - 6:30AM
R. R. Donnelley & Sons
Company (Nasdaq:RRD), a leading provider of
communication services and innovator in printed electronics, and
RFID pacesetter, Smartrac, have agreed to jointly market an
innovative process for RAIN RFID implementation that will enable
growth in the number of products connected to the Internet of
Things (IoT) through smart packaging and related solutions.
Both companies will bring specific strengths to the
collaboration. RR Donnelley will leverage its unique printed
electronics capabilities including customized antenna design and
printing, and its leadership in labels and packaging markets.
Smartrac will contribute its extensive chip attach capacity, plus
the data collection and processing capabilities of Smart Cosmos,
the company’s IoT services and solutions platform.
By leveraging each other’s fields of expertise, the companies
have developed a unique method for manufacturing RAIN inlays using
two distinct components that do not need to be adhered together.
This method expands upon current use cases and creates new
opportunities for value-added products and services. For example,
it provides brand owners a means to simplify their RFID compliance
needs by making all product tags, labels, and packaging RFID-ready
and then enabling them on an as-needed basis. Additional use cases
include inventory management, asset tracking, authentication,
retail theft prevention, consumer engagement and others.
Dan Knotts, Chief Operating Officer for RR Donnelley remarked,
“We are excited to enter into this agreement with Smartrac, one of
the world's leading RFID providers. This agreement leverages the
scale and expertise that our respective companies possess, allowing
us to bring innovative RFID solutions to customers across many
market segments, in whatever form they require. Our joint
developments with Smartrac will also enable a wider variety of
RFID-based value-added services, helping to broaden adoption of
RAIN UHF RFID technology.”
“We are very proud and delighted to enter into a ‘collaboration
of equals’ with a Fortune 500 company like RR Donnelley. This
collaboration will not only strengthen and broaden our product
portfolio but also boost our company’s development abilities and
support our transition into a provider of solutions that are based
on RFID and IoT technology. In particular, we will take advantage
of our joint strengths to drive IoT innovations in smart labeling
and packaging,” says Christian Uhl, Chief Executive Officer and
Chairman of the Management Board, Smartrac Technology Group
Both companies will be demonstrating use cases enabled by this
collaboration at the RFID Journal Live! show to be held in the
Orange Country Convention Center in Orlando, Florida, May 3 - 5,
2016. Visit RR Donnelley at Booth 1005 and Smartrac at Booth
312.
About RR DonnelleyRR Donnelley (Nasdaq:RRD)
helps organizations communicate more effectively by working to
create, manage, produce, distribute and process content on behalf
of our customers. The company assists customers in developing and
executing multichannel communication strategies that engage
audiences, reduce costs, drive revenues and increase compliance. RR
Donnelley's innovative technologies enhance digital and print
communications to deliver integrated messages across multiple media
to highly targeted audiences at optimal times for clients in
virtually every private and public sector. Strategically located
operations provide local service and responsiveness while
leveraging the economic, geographic and technological advantages of
a global organization.
For more information, and for RR Donnelley's Global Social
Responsibility Report, visit the company's web site
at http://www.rrdonnelley.com.
About Smartrac:Smartrac is the world’s leading
developer, manufacturer and supplier of RFID products and services,
providing both ready-made and customized products and services
suitable for a large number of applications. Smartrac makes
products smart, and enables businesses to identify, authenticate,
track and complement product offerings. The company’s portfolio is
used in a wide array of applications: access control, animal
identification, automated fare collection, automotive, border
control, contactless payment, electronic product identification,
industry, libraries and media management, laundry, logistics,
retail, public transport, and many more. Leveraging its global
R&D, production and sales network, Smartrac combines physical
products with its Internet of Things platform Smart Cosmos,
empowering the ecosystem of connected things. Smartrac has its
registered headquarters in Amsterdam, the Netherlands. For more
information, visit www.smartrac-group.com, www.smart-cosmos.com and
follow us on Twitter: www.twitter.com/SMARTRAC_NV.
Media Contact:
RR Donnelley
Phyllis Burgee
Director Communications
Tel: 630-322-6093
E-mail: phyllis.burgee@rrd.com
Media Contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150
Email: media.relations@smartrac-group.com
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