Rush Street Interactive further enhances its corporate social responsibility strategy by being first in U.S. to adopt Neccton’s award-winning player protection software
July 20 2022 - 9:00AM
Business Wire
RSI to embed real-time data analysis into the core of its
responsible gaming operations
Today, Rush Street Interactive, Inc. (NYSE: RSI) ("RSI") is
excited to announce it has become the first U.S.-based online
casino and sports betting company to partner with Neccton to adopt
its player protection software for its BetRivers and PlaySugarHouse
sites in North America.
Recognized at the SBC Awards North America 2022 as an industry
leader for socially responsible gaming, RSI’s online casinos and
sportsbooks in the U.S. and Ontario will now offer another layer of
player safety with mentor, Neccton’s real-time data analysis player
protection software.
mentor tracks play and identifies potential play patterns that
may indicate the need for intervention, working to help both the
player and operator recognize these issues early. The tool
recognizes triggers such as a significant increase in deposit
frequency, and alerts the operator and directly contacts the
player, helping the player make better-informed decisions.
“North America’s regulatory landscape is very diverse, so it is
wonderful to see an operator as large and well-respected as Rush
Street Interactive embrace our software and be ahead of regulatory
requirements to become the first U.S. Company to adopt this
powerful tool, underlining their heightened approach to player
care,” said Neccton director and head of development Dr. Michael
Auer.
“Our research has shown that players who gamble responsibly are
more loyal, and their customer lifetime is significantly longer, so
there is real value when a player is cared for by an operator. It’s
a validation of our approach and our software’s capability that RSI
has joined our ever-growing customer base, and we look forward to
many years of partnering with them to help look after their
players,” he concluded.
“Partnering with Neccton, a well-respected global leader in
player protection products, is a testament to RSI’s commitment and
execution of our corporate social responsibility strategy, which
prioritizes and embeds responsible gambling into the core of our
operations,” said Richard Schwartz, Chief Executive Officer of RSI,
which operates the BetRivers and PlaySugarHouse brands in the U.S.
and Canada. “It is imperative that we ensure both our valued
players and team members have the tools and resources necessary to
help ensure a culture of responsible gambling and sustainable
play.”
In March of this year, RSI also became the first U.S.-based
online casino and sports betting company to receive RG Check
iGaming Accreditation from the Responsible Gambling Council (RGC)
for its BetRivers and PlaySugarHouse sites.
“At RSI we recognize that RG and other forms of player
protection help build customer trust and loyalty, and mentor
enhances our current offerings of proactive measures focused on
prevention of at-risk play,” Schwartz added. “We believe in the
immediacy of directly contacting a player at the first sign of
possible at-risk behaviors, with both manual reviews and automatic
direct player communication, to keep game play fun and safe.”
About Rush Street Interactive
RSI is a trusted online gaming and sports entertainment company
focused on markets in the United States, Canada and Latin America.
Through its brands, BetRivers, PlaySugarHouse and RushBet, RSI was
an early entrant in many regulated jurisdictions. It currently
offers real-money mobile and online operations in thirteen U.S.
states: Pennsylvania, Illinois, New Jersey, New York, Connecticut,
Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona
and Louisiana, as well as in the regulated international markets of
Ontario, Canada, Colombia and Mexico. RSI offers, through its
proprietary online gaming platform, some of the most popular online
casino games and sports betting options in the United States.
Founded in 2012 in Chicago by gaming industry veterans, RSI was
named the 2022 EGR North America Awards Operator of the Year,
Customer Services Operator of the Year and Social Gaming Operator
of the Year, and the 2021 SBC Latinoamérica Awards Sportsbook
Operator of the Year. RSI was the first U.S.-based online casino
and sports betting operator to receive RG Check iGaming
Accreditation from the Responsible Gaming Council. For more
information, visit www.rushstreetinteractive.com.
About Neccton
Neccton is a data science and software company based in Vienna,
Austria. Working with global gaming companies, Neccton is
passionate about player protection with many years of academic
research within the company. Neccton's mentor solution is the
result of this passion, allowing gaming companies to stay ahead of
regulation and look after their players. Neccton’s research shows
that players who gamble responsibly are more loyal, resulting in a
significantly longer customer lifetime.
mentor won the award for Best Player Protection Product or
System at the 2022 Casino Awards.
Neccton was also named as the world’s first responsible gambling
tool supplier to achieve certification from the Global Gambling
Guidance Group (G4) in 2022.
www.neccton.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220720005543/en/
Media: Lisa Johnson (609) 788-8548
lisa@lisajohnsoncommunications.com
Investors: ir@rushstreetinteractive.com
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