BOSTON BEER COMPANY LAUNCHES EMERALD HOUR, A NEW LINE OF NON-ALCOHOLIC CANNABIS COCKTAILS
December 10 2024 - 2:34PM
The Boston Beer Company, makers of fan-favourite TeaPot, today
unveils Emerald Hour, a line of non-alcoholic “Cali Sober” cannabis
cocktails. These premium rosin-infused beverages represent the
height of the cannabis beverage experience and are now available at
licensed cannabis retailers in Ontario.
Emerald Hour blends fresh-frozen cannabis extracts with
regionally sourced cocktail ingredients to create a truly amazing
full-spectrum beverage experience. Each 355mL can contains 10mg of
THC and is made without the use of chemical solvents, making
Emerald Hour a perfect choice for consumers seeking a stronger,
booze-free happy hour.
“We know many folks want great-tasting and premium alternatives
to alcohol, and Emerald Hour is the solution they’re looking for,”
said Paul Weaver, director and head of cannabis at Boston Beer.
“These cannabis cocktails are not for the uninitiated, with each
355mL can containing 10mg of full-spectrum solventless THC
extract.”
Emerald Hour will begin with two delicious cocktail
styles:
- Cranberry-Citrus: Crafted with real lime and cranberry juice,
it’s a modern take on the metropolitan classic.
- Ginger-Lime: Made with specially selected ginger
extracts, it’s a spicy mule without the alcohol.
More styles are planned for release through 2025.
Emerald Hour comes from the makers of TeaPot cannabis-infused
iced teas as well as the brewers behind such iconic drinks as Truly
Hard Seltzer, Samuel Adams, and Twisted Tea. It is produced at Peak
Processing Solutions (Windsor, Ontario).
For more information, visit http://emeraldhourcannabis.com and
follow @DrinkEmeraldHour on Instagram to receive the latest
updates.
Brittany Zahoruiko
Boston Beer Company
617-368-5061
brittany.zahoruiko@bostonbeer.com
Dave DeCecco
Boston Beer
dave.dececco@bostonbeer.com
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