Terminix Names Alex Ho Chief Marketing Officer
July 31 2020 - 8:30AM
Business Wire
Experienced executive brings broad consumer
marketing background
Terminix, a leading provider of termite and pest control
services, with a purpose of protecting the pure joy of home, today
announced that Alex Ho has been named chief marketing officer for
its residential business.
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On July 31, 2020, Terminix, a leading
provider of termite and pest control services, with a purpose of
protecting the pure joy of home, named announced Alex Ho as chief
marketing officer for its residential business. (Photo: Business
Wire)
In this role, Ho will oversee all aspects of the marketing
function, including digital, brand, product management, pricing,
and eCommerce platforms.
“Alex’s experience building high-performing marketing
organizations at multiple Fortune 1000 companies uniquely positions
him to guide the Terminix brand and our evolving marketing
strategy,” said Kim Scott, president of Terminix Residential, a
ServiceMaster (NYSE: SERV) company. “Alex has a proven passion for
driving growth through the delivery of exceptional customer
experiences and will be an outstanding addition to our leadership
team.”
Ho, who was named to the Forbes CMO Next list in 2018, joins
Terminix after eight years with American Greetings, where he most
recently served as chief marketing officer. There, he reinvigorated
the brand, its portfolio strategy, and its digital and eCommerce
channels, and was responsible for the hugely successful “World’s
Toughest Job” campaign, which drove record online sales and
consumer engagement and won the 2015 Grand Effie for marketing
effectiveness.
Prior to American Greetings, Ho served on the leadership team
that created direct-to-consumer online auto insurance at
Progressive Insurance, where he also built Progressive’s digital
marketing capability and led brand development. He began his
marketing career in brand management at Procter & Gamble and SC
Johnson, where he was responsible for driving growth through many
outstanding brands, including Windex®, Cascade®, and Raid®.
Alex actively supports the marketing community, most recently as
part of Adweek’s Executive Mentor Program. Ho is a graduate of Case
Western Reserve University in Ohio with a Bachelor of Science in
chemical engineering. He received his MBA in marketing from the
University of Michigan.
About Terminix
Terminix is a leading provider of residential and commercial
pest control. Headquartered in Memphis, Tenn. Terminix services
approximately 2.8 million customers in 24 countries and
territories. Terminix provides pest control services and protection
against termites, mosquitoes, rodents and other pests. Terminix is
a business unit of ServiceMaster Global Holdings, Inc. (NYSE:
SERV), a leading provider of essential residential and commercial
services. To learn more about Terminix, visit Terminix.com.
About ServiceMaster
ServiceMaster Global Holdings, Inc. (NYSE: SERV) is a leading
provider of termite and pest control, cleaning and restoration
services in both the residential and commercial markets, operating
through an extensive service network of more than 8,000
Company-owned locations and franchise and license agreements. The
Company’s portfolio of well-recognized brands includes AmeriSpec
(home inspections), Copesan (commercial national accounts pest
management), Furniture Medic (cabinet and furniture repair), Merry
Maids (residential cleaning), Nomor (European pest management),
ServiceMaster Clean (commercial cleaning), ServiceMaster Restore
(restoration and reconstruction), Terminix (termite and pest
control) and Terminix Commercial (commercial termite and pest
control). The Company is headquartered in Memphis, Tenn. Go to
www.servicemaster.com for more information about ServiceMaster or
follow the Company at twitter.com/ServiceMaster or
Facebook.com/ServiceMaster.
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version on businesswire.com: https://www.businesswire.com/news/home/20200731005126/en/
Media: Jay Robinson | jay.robinson@servicemaster.com |
(901) 597-7521 Investors: Jesse Jenkins |
jesse.jenkins@servicemaster.com | (901) 597-8259
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