At 99, The Standard Reintroduces Itself PORTLAND, Ore., Feb. 22 /PRNewswire/ -- Nearing the century mark, The Standard, one of Oregon's oldest companies, has launched a new marketing campaign and an updated corporate identity package. Both were designed to bring greater visibility to The Standard brand and reinforce a consistent identity for subsidiaries of The Standard's parent company, StanCorp Financial Group, Inc. (Logo: http://www.newscom.com/cgi-bin/prnh/20050222/SFTU134LOGO ) The new corporate identity package, including a more contemporary logo and the tagline "Positively Different," is being rolled out in a nationwide marketing campaign as the company approaches its 100th anniversary on February 24, 2006. "For nearly 100 years, The Standard has quietly built a reputation for service, financial strength and product quality," said Eric Parsons, chairman, president and chief executive officer. "This campaign is not about changing what we do or how we do it. It's about bringing visibility to our strengths and to our position as an industry leader." The Standard family of businesses serves customers nationwide with group and individual disability insurance, retirement products and services and group life and dental insurance. StanCorp's largest subsidiary, Standard Insurance Company, is the country's fourth largest provider of group long term and short term disability, the ninth largest provider of group life insurance and one of the top ten providers of individual disability insurance. The company is also an award winning retirement plan provider. The Standard dates back to February 24, 1906, when Leo Samuel founded Oregon Life Insurance Company. Originally serving West Coast markets with individual life insurance, in 1946 the company changed its name to Standard Insurance Company to facilitate broader growth. The company's first group insurance policy, sold in 1951, remains in force today. The company went public in 1999 under the name of its parent, StanCorp Financial Group, Inc. Other affiliated companies now using The Standard name include The Standard Life Insurance Company of New York, StanCorp Investment Advisers, Inc. and StanCorp Equities, Inc. About StanCorp Financial Group, Inc. StanCorp Financial Group, Inc., through its wholly owned subsidiaries -- Standard Insurance Company and The Standard Life Insurance Company of New York -- is a leading provider of employee benefits products and services. StanCorp's subsidiaries serve customers nationwide with group and individual disability insurance and retirement products, and group life and dental insurance with more than 29,500 group insurance policies in force covering over 6.7 million employees as of December 31, 2004. For more information about StanCorp Financial Group, Inc., visit its Web site at http://www.stancorpfinancial.com/. Disclosure Information in this news release includes certain statements related to projected growth and future events. These statements are "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements are subject to risks and uncertainties, actual results in future periods may differ materially from those expressed or implied by such forward-looking statements. See StanCorp's 2003 annual report on Form 10-K and most recent Form 10-Q filed with the Securities and Exchange Commission for a description of the types of uncertainties and risks that may affect actual results. http://www.newscom.com/cgi-bin/prnh/20050222/SFTU134LOGO http://photoarchive.ap.org/ DATASOURCE: Standard Insurance Company CONTACT: Corporate Information, Tiana Tozer, Public Relations Specialist, 503-321-7051, or ; or Investor Relations and Financial Media, Jeff Hallin, Director, Investor Relations, 503-321-6127, or Web site: http://www.standard.com/

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