The Company Will Follow its New Concept Store
on Rue Neuve with its First Retail Location in Bruges in May,
Expanding the Brand’s Belgium Presence
Skechers, The Comfort Technology Company®, has opened its first
concept store in Brussels on its most famous shopping street, Rue
Neuve. Together with its store on Antwerp’s Meir and planned Bruges
concept store opening in mid-May, the Company is expanding its
retail presence as part of its commitment to building the brand
across the country.
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Skechers’ first Skechers concept store in
Brussels opens on the premier shopping street, Rue Neuve. (Photo:
Business Wire)
“For more than two decades now, Skechers has grown our presence
in Benelux—reaching consumers from all walks of life with
award-winning comfort technology products. Due to the breadth of
our product, Skechers is available at some of the best stores in
Belgium, and we are expanding our Skechers retail presence with
more high-profile locations,” said Maurice van Berkel, general
manager of Skechers USA Benelux B.V. “Our arrival in Brussels
places us at the heart of one of Europe’s most cosmopolitan,
trafficked and traveled destinations. Together with the tourists
and locals who will soon visit our new location in Bruges and our
successful Antwerp store, shoppers can enjoy the entire Skechers
experience—with multiple destinations to explore our offering,
coordinate our shoes and apparel, and slip into our popular
Skechers Hands Free Slip-ins technologies and new Skechers Football
product.”
“Belgium has played a key role in Skechers’ business. Wallonia
is home to our European Distribution Center—the region’s
largest—from where we serve consumers throughout Europe, and
beyond,” added David Weinberg, chief operating officer of Skechers.
“As a proud investor in the Belgium community and multi-year
sponsor for Belgium-based Team WRT, we see more great opportunities
to build our consumer-facing presence with these two new concept
stores. Opening our doors in these capitals of business, tourism
and culture is another natural step towards reaching our goal of
$10 billion in annual revenues worldwide by 2026.”
Located near INNO and City2 shopping, the new 5,270-square-foot
location at Rue Neuve 64 is designed in Skechers’ trademark modern
décor—featuring an impressive vaulted entry and a large mural of
the brand’s Southern California hometown of Manhattan Beach, as
well as a digital screen and illuminated displays. The store houses
the brand’s many footwear, apparel and accessory collections that
resonate with the brand’s diverse consumers; dedicated Skechers
Performance and Skechers Apparel shop-in-shops; and an assortment
of the Company’s technologies for every activity.
From fashion collections like the brand’s partnership with
Brussels-based artist Vexx for the Skechers x Vexx capsule to
lifestyle product and performance shoes for sport enthusiasts,
Skechers’ offering is enhanced with its signature comfort
innovations—including its patented Skechers Hands Free Slip-ins®
Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning®
Technology and Skechers Air-Cooled Memory Foam® Technology.
Along with the already opened Brussels Skechers store and the
location opening in Bruges in mid-May, an additional Skechers store
is opening in Kortrijk later this week, bringing the total Skechers
retail store count to seven in Belgium. Consumers can also shop at
Skechers.be and Skechers.be/fr, and leading retailers across the
country.
About Skechers U.S.A. Benelux B.V. and
Skechers U.S.A., Inc.
Skechers USA Benelux B.V. is a subsidiary of Skechers U.S.A.,
Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern
California. Skechers designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through digital stores and
approximately 5,200 Company- and third-party-owned physical retail
stores. A Fortune 500® company, Skechers manages its international
business through a network of wholly-owned subsidiaries, joint
venture partners, and distributors. For more information, please
visit about.skechers.com and follow us on Facebook, Instagram and
TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240429593904/en/
Amber van Weert Skechers U.S.A. Benelux B.V.
amber.vanweert@skechers.com
Mailien Nguyen Team Lewis skechersbe@teamlewis.com
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