Skechers First Brand to Buy Super Bowl LIX Ad
May 16 2024 - 12:00PM
Business Wire
Global Performance and Lifestyle Brand to
Air its 12th Big Game Campaign in 2025
Following football fans learning the fates of their teams with
the 2024 NFL schedule announcement last night, Skechers is the
first brand to secure its place at Super Bowl LIX on February 9,
2025. The early commitment of what will be the 12th appearance by
Skechers at the event lays down the gauntlet for the advertising
world as the global performance and lifestyle brand begins
preparation for its biggest and best Big Game commercial to
date.
“From the Euros to Paris, this is a pivotal year for athletic
competition, and Skechers will be seen through every moment,
starting right now as the first brand to announce our commitment to
Super Bowl LIX in 2025,” said Michael Greenberg, president of
Skechers. “This is the best stage in all of sports to communicate
Skechers’ comfort and innovation message.”
Greenberg continued: “As the number three footwear brand in the
world, we see tremendous growth possibilities in team sports with
our recent entrance into basketball and soccer featuring elite
players like Julius Randle and Harry Kane competing in Skechers. We
are laser-focused on innovation in all we do—from product to
marketing—and it will all be exemplified with an impactful Super
Bowl campaign that represents our mantra as The Comfort Technology
Company.”
Skechers has been a perennial advertiser during the Big Game,
having appeared 11 times previously. The brand’s first appearance
starred Joe Montana in 2010, and this year it featured Mr. T and
Tony Romo. Other notable past Skechers Big Game commercial
highlights include Snoop Dogg and Martha Stewart, Mark Cuban with a
French bulldog named Mr. Quiggly, as well as Willie Nelson singing
“On the Road Again.”
About SKECHERS U.S.A.,
Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in
Southern California, designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through skechers.com and
approximately 5,200 Skechers retail stores. A Fortune 500® company,
Skechers manages its international business through a network of
wholly-owned subsidiaries, joint venture partners, and
distributors. For more information, please visit about.skechers.com
and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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Jennifer Clay SKECHERS U.S.A., Inc. jennc@skechers.com
Skechers USA (NYSE:SKX)
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