Ball Park Heats up Its Product Portfolio with New Ball Park® Flame Grilled Patties
April 09 2012 - 9:00AM
Business Wire
Ball Park, the maker of great tasting guy food, announced today
the introduction of new Ball Park Flame Grilled Patties, the first
major extension outside the hot dog category in the Ball Park
brand’s more than 50 year history. The fully cooked patties, made
with 100% beef, are flame grilled and then flash frozen; locking-in
that juicy, delicious “just off the grill” taste that can be ready
in about a minute. The new product launch also marks the extension
of the Ball Park brand into the frozen food aisle, leveraging Sara
Lee Corporation’s deep expertise in the frozen food space.
Ball Park Flame Grilled Patties are quintessential guy food – an
innovative new product developed to help meet the needs of
consumers looking to enjoy a perfectly seasoned grilled burger at
any time. Eliminating the need to fire up the grill to cook just
one or two burgers, Flame Grilled Patties are easy to prepare and
ready from microwave to plate in about a minute, providing the
perfect guy time food, snack for hungry teens, or a last-minute
dinner idea for the entire family.
“Ball Park’s entry into the $400 million frozen burger category
is the next step to advancing our strategy of expanding from the
number one beef hot dog* into a leading brand in the guy food
space,” said Aaron Alt, general manager of the Ball Park Brand.
“The new Flame Grilled Patties really deliver on quality and taste,
and are also incredibly convenient, something consumers have come
to rely on from Ball Park.”
Located in the frozen aisle and available in three varieties;
Beef, Beef & Onion, and Beef & Cheese, each flame grilled
patty delivers bold, juicy flavors for consumers to enjoy.
Available in resealable six count packages, Ball Park Flame Grilled
Patties can be found in grocery stores nationwide beginning this
month and have a suggested retail price of $8.29.
The introduction of new Flame Grilled Patties follows the
January launch of Ball Park’s new national advertising and
marketing campaign, Men. Easier Fed Than Understood™. The campaign
is aimed at celebrating the guys in women’s lives while bringing to
light the quirky and sometimes nonsensical things men do –
ultimately reaching the conclusion that men are “easier fed than
understood.” A second television spot supporting Flame Grilled
Patties will air nationally this summer along with other consumer
activations.
For more information about Ball Park Flame Grilled Patties
please visit www.facebook.com/ballparkfranks or
www.ballparkbrand.com.
About Ball Park
The Ball Park brand was launched in 1957 in response to a
request from the owner of the Detroit Tigers baseball team. The
Ball Park Frank was such a success, it was expanded nationally.
Today, Ball Park products can be found in supermarkets, convenience
stores and a variety of sports venues – including Detroit’s
Comerica Park. For more information, visit
www.ballparkbrand.com.
About Sara Lee
Corporation
Sara Lee Corp. (NYSE: SLE) and it's leading portfolio of food
and beverage brands, including Ball Park, Douwe Egberts, Hillshire
Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate
nearly $9 billion in annual net sales from continuing operations
and employ approximately 20,000 people worldwide. In January, 2011,
Sara Lee Corp. announced that it will divide the company into two
pure-play publicly-traded companies, one focused on the
international coffee and tea market and the other on North American
meats. For more information on the company, please visit
www.saralee.com.
*Source: TOTAL U.S. FDM + WAL-MART FDMx 52 weeks ending March 4,
2012)
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