Ball Park, the maker of great tasting guy food, announced today the introduction of new Ball Park Flame Grilled Patties, the first major extension outside the hot dog category in the Ball Park brand’s more than 50 year history. The fully cooked patties, made with 100% beef, are flame grilled and then flash frozen; locking-in that juicy, delicious “just off the grill” taste that can be ready in about a minute. The new product launch also marks the extension of the Ball Park brand into the frozen food aisle, leveraging Sara Lee Corporation’s deep expertise in the frozen food space.

Ball Park Flame Grilled Patties are quintessential guy food – an innovative new product developed to help meet the needs of consumers looking to enjoy a perfectly seasoned grilled burger at any time. Eliminating the need to fire up the grill to cook just one or two burgers, Flame Grilled Patties are easy to prepare and ready from microwave to plate in about a minute, providing the perfect guy time food, snack for hungry teens, or a last-minute dinner idea for the entire family.

“Ball Park’s entry into the $400 million frozen burger category is the next step to advancing our strategy of expanding from the number one beef hot dog* into a leading brand in the guy food space,” said Aaron Alt, general manager of the Ball Park Brand. “The new Flame Grilled Patties really deliver on quality and taste, and are also incredibly convenient, something consumers have come to rely on from Ball Park.”

Located in the frozen aisle and available in three varieties; Beef, Beef & Onion, and Beef & Cheese, each flame grilled patty delivers bold, juicy flavors for consumers to enjoy. Available in resealable six count packages, Ball Park Flame Grilled Patties can be found in grocery stores nationwide beginning this month and have a suggested retail price of $8.29.

The introduction of new Flame Grilled Patties follows the January launch of Ball Park’s new national advertising and marketing campaign, Men. Easier Fed Than Understood™. The campaign is aimed at celebrating the guys in women’s lives while bringing to light the quirky and sometimes nonsensical things men do – ultimately reaching the conclusion that men are “easier fed than understood.” A second television spot supporting Flame Grilled Patties will air nationally this summer along with other consumer activations.

For more information about Ball Park Flame Grilled Patties please visit www.facebook.com/ballparkfranks or www.ballparkbrand.com.

About Ball Park

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues – including Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com.

About Sara Lee Corporation

Sara Lee Corp. (NYSE: SLE) and it's leading portfolio of food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $9 billion in annual net sales from continuing operations and employ approximately 20,000 people worldwide. In January, 2011, Sara Lee Corp. announced that it will divide the company into two pure-play publicly-traded companies, one focused on the international coffee and tea market and the other on North American meats. For more information on the company, please visit www.saralee.com.

*Source: TOTAL U.S. FDM + WAL-MART FDMx 52 weeks ending March 4, 2012)

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