SharkNinja Announces New Ninja® SLUSHi™ Professional Frozen Drink Maker
July 11 2024 - 7:03AM
Business Wire
The latest innovation from makers of the viral
Ninja® CREAMi® lets users craft hassle-free, flavor-filled slushies
at home
SharkNinja, Inc. (NYSE: SN), a global product design and
technology company and creator of the viral Ninja® CREAMI®,
disrupts the frozen treat market once again with the launch of the
new Ninja® SLUSHi™ Professional Frozen Drink Maker. Now, kids and
adults alike can enjoy their favorite slushies without leaving home
thanks to the advanced technology of the Ninja SLUSHi™, bringing
commercial-grade frozen beverages right to your kitchen.
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the full release here:
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SharkNinja®, Inc. (NYSE: SN), a global
product design and technology company and creator of the viral
Ninja® CREAMI®, disrupts the frozen treat market once again with
the launch of the new Ninja SLUSHi™ Professional Frozen Drink
Maker. (Photo: Business Wire)
The Ninja SLUSHi™ promises expertly crafted frozen beverages in
just 15 minutes1, offering the flexibility to make individual
servings or, with its XL capacity and refillable design, keep the
beverages flowing at peak temperature and texture for up to 12
hours. By eliminating the need for ice, drinks are ALWAYS smooth
and NEVER watered down.
“We are excited to introduce the new Ninja SLUSHi offering
countless possibilities for creating hassle-free slushies,
daiquiris, milkshakes, and more, every day of the year, at just the
touch of a button,” said Neil Shah, Chief Commercial Officer at
SharkNinja. “Our engineering team has developed a truly innovative
machine that brings the power of professional grade slushie
machines to the home.”
Over 16 months, a global team of engineers worked to create an
at-home slushie maker that rivals commercial machines found in
resorts, restaurants, movie theaters, and convenience stores. This
effort led to a core engineering team becoming experts in AC
refrigeration, evolving the prototype through eight transformative
builds to develop the Ninja SLUSHi launching today.
Unlike other home machines that require ice, the Ninja SLUSHi
relies on its innovative RapidChill technology to do the work. This
extraordinarily simple two-part system freezes liquid evenly and
maintains the optimal temperature, allowing users to create
customized frozen drinks tailored to their preferred temperature,
thickness, flavor, and consistency. The Ninja SLUSHi works in just
a few quick steps. Simply pour liquid into the easy-fill container,
select from one of five preset programs, and in as little as 15
minutes1, your perfect frozen concoction will be ready. After a day
of fun, clean-up is quick and easy with the rinse cycle to flush
out the machine or by placing its detachable parts in the
dishwasher so it’s ready for the next batch.
With the freedom to customize, consumers can experiment with
different liquids and flavor combinations to create their perfect
frozen beverage. From morning coffee frappés and dinner frosé to
party-ready margaritas and frozen lemonades, and from summertime
favorites like watermelon and strawberry basil to classic
soda-flavored slushies for movie nights year-round, the
possibilities are endless.
To help encourage consumer creativity and highlight the
versatility of the Ninja SLUSHi, the brand is launching a “Will It
SLUSHi?” campaign in partnership with 26 influencers across micro,
mid & macro tiers starting mid-July. Follow #NinjaSlushi on
TikTok and Instagram for inspiration.
The Ninja SLUSHi™ is now available for $269.99 on
NinjaKitchen.com. It also will be available for purchase in the
U.S. at major retailers, including Amazon, Target, Walmart, Best
Buy, and Kohl’s. Plans are underway to launch globally in 2025.
About SharkNinja, Inc.
SharkNinja is a global product design and technology company
that solves consumer problems with a diversified portfolio of
5-star products that positively impact people’s lives in homes
around the world. Powered by two trusted global brands, Shark and
Ninja, the company has a proven track record of bringing disruptive
innovation to market and developing one consumer product after
another, which has allowed SharkNinja to enter 33 product
categories, driving significant growth and market share gains.
Headquartered in Needham, Massachusetts, with over 3,000
associates, the company’s products are sold at over 150 retailers,
online and offline, and through distributors worldwide. For more
information, please visit www.sharkninja.com.
1Creating drinks in the Ninja SLUSHi™ can take 15-60 minutes
depending on ingredients, volume and starting temperature. Must
include sugar to slush.
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version on businesswire.com: https://www.businesswire.com/news/home/20240711369003/en/
- Media Relations: PR@sharkninja.com
- Investor Relations: IR@sharkninja.com
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