Lost Your Way? Let Sony "nav-u" In The Right Direction
January 04 2006 - 8:20PM
PR Newswire (US)
Company Launches Compact Portable Navigation System LAS VEGAS, Jan.
4 /PRNewswire/ -- (CES Booth #14200) Offering drivers an easier way
to get from point A to point B, Sony Electronics today unveiled its
eagerly anticipated portable navigation system, under the nav-u(TM)
brand. The compact, elegantly designed device helps drivers map a
destination, re-route around annoying traffic jams, locate points
of interest and then route them home again. It has a brilliant,
full color, 3.5-inch touch-screen display so drivers can see the
screen in all lighting conditions. An intuitive, touch-screen
control enables easy route planning and destination programming. A
resident two-way speaker system ensures that voice prompts are
clear and audible. "The portable navigation industry is expected to
grow more than 100 percent in 2006, according to NPD data," said
Allan Jason, vice president for mobile electronics and portable
audio products at Sony Electronics. "We've leveraged our audio and
video expertise to make the nav-u system a feature- rich and easy
to use device for a better customer experience." At the core of the
NV-U70 is Sony's 12-channel GPS receiver with proprietary RF
technology and a built-in antenna, allowing the unit to receive a
satellite signal within seconds after it is turned on. Ready for
use right out of the box, it has 1GB of imbedded flash memory
preloaded with maps of the continental U.S. along with more than
1.6 million points of interest. A DVD- ROM with full maps of
Alaska, Canada, Hawaii and Puerto Rico is also included. Updates to
the mapping database are made by connecting the device to a PC's
USB port. With just two taps on the touch screen, users can access
several programming features. The "home" feature recognizes the
unit's location and maps the quickest route to the programmed home
address. The "block road" reroute feature allows drivers to change
their course and keep driving in the case of a closed road or
traffic congestion. The screen has both day and night modes
regulated by a light sensor that measures ambient light and
gradually transitions between modes. Easily held in the palm of a
hand, the nav-u system can be transferred between vehicles. The
device is cradled in a universal lightweight bracket that can be
easily mounted on the windshield or dashboard of virtually any
vehicle. Its imbedded rechargeable lithium-ion battery allows up to
four hours of operation outside of the car. The NV-U70 nav-u model
will be available in mid-February for about $700 online at
http://www.sonystyle.com/, at Sony Style retail stores
(http://www.sonystyle.com/retail) and at authorized Sony dealers
nationwide. Accessories include a second vehicle kit with an
additional mounting bracket and car charger for about $80, and an
external GPS antenna for about $100. Sony will also offer a travel
case for nav-u for about $30. Editor's Note: News releases and
digital images with captions are available at
http://www.sony.com/news. For information regarding the nearest
Sony authorized dealer or service location, your readers can call
1-800-222-SONY. DATASOURCE: Sony Electronics Inc. CONTACT: Jenny
Mehlow of Sony Electronics Inc., +1-858-942-3775, or ; or Aaron
Emerson of Burson-Marsteller, +1-312-596-3635 or Web site:
http://www.sony.com/news http://www.sonystyle.com/
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