MSG Family Of Companies And DCT Abu Dhabi
Announce Multi-Year Marketing
Partnerships Across Marquee Assets In
New York And Las Vegas
NEW
YORK and ABU DHABI, United Arab
Emirates, Oct. 17, 2024 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and the
Department of Culture and Tourism – Abu Dhabi ("DCT Abu Dhabi")
today announced a new marketing partnership naming 'Experience Abu
Dhabi' as the Official Patch Partner of the New York Knicks,
forging a significant integration between DCT Abu Dhabi and one of
the most storied franchises in professional sports. Furthermore,
Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG
Entertainment") and Sphere Entertainment Co. (NYSE: SPHR) (together
with MSG Sports, the "MSG Family of Companies") also announced
marketing partnerships with DCT Abu Dhabi, the organization driving
the growth of Abu Dhabi's culture and tourism sectors and promoting
the city as a global destination. These multi-year marketing
partnerships will see the 'Experience Abu Dhabi' destination brand
prominently integrated across premier sports and entertainment
assets in the MSG Family of Companies' portfolio.
"These are significant, multi-faceted marketing partnerships for
both the MSG Family of Companies and DCT Abu Dhabi," said
Jamaal Lesane, Chief Operating
Officer, MSG Sports. "These premier sports and entertainment assets
in New York and Las Vegas are
globally recognized brands, and we look forward to working with DCT
Abu Dhabi as we continue to grow this relationship to reach
audiences both domestically and internationally."
H.E. Mohamed Khalifa Al Mubarak,
Chairman of DCT Abu Dhabi, said: "Our partnership with the New York
Knicks and the MSG Family of Companies aligns with our mission to
boost Abu Dhabi's global visibility as part of our Tourism Strategy
2030. It also serves as an inspiration for our youth, connecting
them to the world of professional sports and encouraging them to
pursue their dreams with passion and dedication."
Beginning with the Knicks' 2024-2025 season, 'Experience Abu
Dhabi' will become a Knicks global marketing partner, featuring the
'Experience Abu Dhabi' logo on all Knicks game jerseys for both
home and away games, as well as warm-up jackets and shooting
shirts. This visibility extends to retail, with the logo featured
on jerseys sold at Madison Square Garden's in-arena locations and
on Shop.MSG.com. As a global marketing partner, 'Experience Abu
Dhabi' can leverage the Knicks marks outside the U.S. and
Canada, expanding the Knicks'
brand presence in international markets. Building on Abu Dhabi's
existing successful marketing partnership with the NBA and
USA Basketball, this marketing
partnership underscores the emirate's position as a global premier
sports destination and the home of basketball in the Middle East.
As part of this marketing partnership, DCT Abu Dhabi will have
global rights to use Madison Square Garden marks. Additionally,
'Experience Abu Dhabi' will be a significant advertiser via the MSG
Family of Companies' various assets as an Official Partner of
Madison Square Garden in New York,
and an Official Partner of Sphere in Las
Vegas. This includes custom activations on the Exosphere –
the exterior of Sphere in Las
Vegas – as well as on digital displays at MSG during
concerts and comedy shows as part of the Arena Concert Series.
'Experience Abu Dhabi' will also be featured across MSG Networks
via pre, post, and in-game commercials for all Knicks games
broadcast on the Network, as well as in-game advertising
integrations and branded content.
For press assets, please click here.
About Madison Square Garden Sports Corp.
Madison
Square Garden Sports Corp. (MSG Sports) is a leading
professional sports company, with a collection of assets that
includes the New York Knicks (NBA) and the New York
Rangers (NHL), as well as two development league teams –
the Westchester Knicks (NBAGL) and the Hartford Wolf Pack
(AHL). MSG Sports also operates a professional sports team
performance center – the MSG Training Center in
Greenburgh, NY. More information is available at
msgsports.com.
About Madison Square Garden Entertainment
Corp.
Madison Square Garden Entertainment Corp. (MSG
Entertainment) is a leader in live entertainment, delivering
unforgettable experiences while forging deep connections with
diverse and passionate audiences. The Company's portfolio includes
a collection of world-renowned venues – New York's Madison Square Garden, The Theater
at Madison Square Garden, Radio City Music Hall, and Beacon
Theatre; and The Chicago Theatre – that showcase a broad array of
sporting events, concerts, family shows, and special events for
millions of guests annually. In addition, the Company features the
original production, the Christmas Spectacular Starring the Radio
City Rockettes, which has been a holiday tradition for 90 years.
More information is available at msgentertainment.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. is a premier live entertainment and media company. The Company
includes Sphere, a next-generation entertainment medium powered by
cutting-edge technologies to redefine the future of entertainment.
The first Sphere venue opened in Las
Vegas in September 2023. In
addition, the Company includes MSG Networks, which operates two
regional sports and entertainment networks, MSG Network and MSG
Sportsnet, as well as a direct-to-consumer and authenticated
streaming product, MSG+, delivering a wide range of live sports
content and other programming. More information is available at
sphereentertainmentco.com.
About the Department of Culture and Tourism – Abu
Dhabi
The Department of Culture and Tourism – Abu
Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi's
culture and tourism sectors and its creative industries, fueling
economic progress and helping to achieve Abu Dhabi's wider global
ambitions.
By working in partnership with the organisations that define the
emirate's position as a leading international destination, DCT Abu
Dhabi strives to unite the ecosystem around a shared vision of the
emirate's potential, coordinate effort and investment, deliver
innovative solutions, and use the best tools, policies and systems
to support the culture and tourism industries.
DCT Abu Dhabi's vision is defined by the emirate's people,
heritage and landscape. We work to enhance Abu Dhabi's status as a
place of authenticity, innovation, and unparalleled experiences,
represented by its living traditions of hospitality, pioneering
initiatives and creative thought.
Contacts:
For the MSG Family of
Companies:
MSG Sports: msgspr@msg.com
MSG Entertainment: msgepr@msg.com
Sphere Entertainment: spherepr@thesphere.com
For DCT Abu Dhabi:
Mahra Al
Shehhi: msalshehhi@dctabudhabi.ae
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SOURCE Madison Square Garden Sports Corp.
